City of London Police, who run the national reporting centre Action Fraud, are launching an awareness campaign aimed at helping shoppers avoid being conned.
Commander Chris Greany, the National Co-ordinator for Economic Crime, said: “Christmas is prime time for fraudsters to take advantage of the British public.
“During the festive season people rush to buy the presents they have been asking for; however, fraudsters see this period of generosity as an opportunity to strike and steal money from unsuspecting victims.
“Our campaign is designed to give individuals up-to-date advice that will keep them one step ahead of the criminals that target UK shoppers from all over the globe. Everyone deserves a crime-free Christmas so make sure it’s the criminals that are left short-changed this festive period.”
Young people are increasingly being approached on social media channels by fraudsters who offer seemingly great Christmas shopping deals, according to the police force.