Logo, Identity, Brand?

What's the difference?

A logo, identity system and brand each have different roles to play, but work together to form the bigger picture a person has of an organisation.

Logo

identifies a business in its simplest form through a mark, icon or typeface

Identity Design

visual aspects that form part of the overall picture

• Stationery
• Marketing Collateral
• Products & Packaging
• Uniforms

• Signage
• Website
• Apps
• Social Media Graphics

Branding

emotional response to everything we just mentioned…

A Brand is Defined by the Audience

A Designer Cannot Design a Brand.

What Factors Effect Brand Perception?

name, packaging, price, history, reputation, advertisements, the CEO, it's actions, culture

A Brand

also represents the conversation that customers are having with each other about the company, and how that spreads.

Successful Brands

Make you feel something