Sweap
Shaping the digital future of events. At Sweap we believe that events in all their different formats are a key driver for growth. That’s why we are on the mission to turn events into the most valuable marketing channel.
The State of Event Management
Report 2021
What's behind it and how you can
create your own industry report
AN INDUSTRY REPORT
State of Event Management Report 2021
DEFINITION
What is an Industry Report
An industry report typically provides an overview of an industry, market or sector in a specific geographic area and typically includes definitions, key trends and outlooks, leading companies, the competitive landscape, industry data (size, value, sales, key ratios), key economic indicators and other related topics.
DEFINITION
What is an industry report for?
- Market analyses
- Product development
- Downloads / Click numbers
- Brand awareness
- Lead generation
STRATEGY
Timeline for the Report
Framework
Data collection
Data evaluation
Design
Marketing
Framework
QUESTIONS ON STRUCTURE
Entwicklung der Rahmenbedingungen
- What is the aim of the survey?
- Who is my target group?
- How do I reach my target group?
- What questions do I want to answer?
- Which data sources do I want to use?
Data collection
DATA GATHERING
1. identify research sources
Data collection agencies
EXISTING DATA SOURCES
OWN DATA COLLECTION
Industry stakeholders
Government databases
Data from trade associations
Academic research
Statista
Surveys
Expert interviews
(internal & external)
DATA GATHERING
2. Fragen entwickeln
QUANTITATIVE QUESTIONS
QUALITATIVE QUESTIONS
70%
30%
TYPEFROM
3. Create the survey
DATA GATHERING
4. Reach target group
COOPERATIONS
SOCIAL MEDIA / NEWSLETTER
SOCIAL OUTREACH
10% of contacts actually participate
Data Evaluation
Marketing
THE HEART
The landing page
LEARNINGS
Later you are always smarter
- Personal questions at the end
- No more than 12-15 questions
- Divide survey into 2 - 3 steps
- LinkedIn: Questions in the 2nd message
- Allow more and more time
Ready to shake up the industry?
Enjoy the rest of the Event.
Copy of State of Event Managment Report
By Sweap
