SYNQY DELIVERS.
RESULTS.
Example customers
- 33% click through rate
- Eliminated 1,400 hours of labor
- Delivered never seen before Analytics
SYNQY DELIVERS
ONLINE BRAND CONSISTENCY
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Brand consistency Matters
93%
say most important
67%
say more important
than ever
Delivering consistency ONLINE
is nearly impossible.
EXAMPLES
- Dolby brand logo only 8% consistent after 5 yrs
- Pepsi logo is only 37% consistent after 5 yrs
- 75% of marketers can't even keep their own remote websites up to date.
Synqy delivers
Real time updates
WATCH
SYNQY DELIVERS
BRAND ENGAGEMENT
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MARKETERS WANT ENGAGEMENT
- 68% or more use content to create engagement, acquire customers or generate leads
- #2 reason why marketers are shifting to digital marketing
What they get are pointers
to enGagement
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Static content: Awareness, not engagement
- Focus: Link building, not engagement
SYNQY DELIVERS
INTERACTIVITY
Static brand assets are upgraded to deliver interactive ecommerce
SYNQY DELIVERS
INTEGRATED MARKETING
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90% of MarketErs Use content
TOP CONTENT
- Videos
- White papers
- Case studies
- Webinars
16
Types of Content
0%
Integrated
INTEGRATION WORKS
9x
Content is 9x more effective when combining text, photos, videos and additional content
SYNQY INTEGRATES
SYNQY makes it easy to syndicate videos, case studies, webinars and white papers in one embeddable element
SYNQY DELIVERS
BRAND TRACKING
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Lack of accountability is
key to job secUrity
71%
of CEOs frustrated with
marketing accountability
Measurement is hard overall
43%
can't measure
content effectiveness
MarketErs Can't track
their objectives
84% say top goal of content marketing is brand awareness
Only 23% track brand awareness.
WHY DON'T THEY TRACK?
BECAUSE THEY CAN'T.
Marketers want engagement
68% say they want content to create engagement
21% track engagement
WHY SO LITTLE?
BECAUSE THEY CAN'T TRACK.
Web traffic isn't top goal
Only 58% use content to drive web traffic
64% track (highest area of tracking)
WHY DO THEY TRACK?
BECAUSE THEY CAN.
THIS IS WHAT THEY CAN TRACK
SYNQY DELIVERS
BRAND ASSET LEVEL OF TRACKING
- Brand impressions
- Brand engagement
- By asset
- By location
EXample
SYNQY DELIVERS
CONSUMER USABILITY
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Consumers love CONTENT
- 90% of customers find custom content useful
- 80% of business buyers prefer to get company information through articles versus ads
- 70% say content marketing makes them feel closer to a sponsoring company
Consumers hate DISTRACTING ADS
84%
leave their favorite website
over distracting ads
Synqy delivers
Rich content. In context.
EMBED
- Videos
- Audio
- Images
- HTML5
- Flash
SYNQY DELiVERS
PRODUCTIVITY
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DISTRIBUTING AND UPDATING
CONTENT IS EXPENSIVE
EXAMPLE: Manufacturer with Resellers
- 10 new pieces of content
- $5K investment (500 each)
- $50K in labor costs
- 10 changes
- 1,000 sites
- $5/site to update
- Logistics: 10x cost to create
SYNQY DELIVERS
AUTOMATION
"Set it and forget it"
SYNQY AUTO-UPDATES
SYNQY DELIVERS.
By synqy
