Marketing Secrets

 Coding Sans

Industry:

• B2B

• Tech industry -> Software outsourcing

• Competition is high (if you want to advertise for the keyword software development company you have to pay around 20-30 USD for one click!)

• Trust is low

Target clients:

• Fast-growing tech companies/ big enterprises

• Tech leaders such as (Vp or Director of engineering, CTO)

• Super busy, overworked

Challenge:

How do you reach them?

Distraction-based advertisement won’t work (expensive, they’re busy, don’t trust you)

Solution:

Not so distraction-focused marketing

What is content marketing?

• Understanding the biggest challenges of our target clients

• Providing educational materials for free (can be blog posts, videos, podcast, images)

• Generating visitor to our website and convert a tiny fraction of them as a client

Easy, right?

• Produce content that helps your target clients

• See the traffic coming in

• Profit

The reality

• It takes 1,5-2 years until you might see results (results = money)

• Too much content is created, competition is high -> takes longer and more effort to get results

• Everyone wants to fire you in the first 2 years

But the long-term, compound impact is just incredible

• We receive 5-6 client inquiries per month

• The traffic value we generate is 10K USD/ month

  • That means if you want the same results with paid ads you have to spend 10K USD per month

SHOW ME HOW THIS STUFF WORKS FFS!!!!

Key: content promotion

• Publishing content and waiting for the traffic to come won’t work

• You need to actively promote every piece of content you create

In our case…

• We rely on search (organic) traffic (74%)

• Direct traffic (14%)

• Referral traffic (4%)

• And little social traffic (2%)

Content promotion secrets at Coding Sans

• We write high-quality blog posts (ppl want to read, share and use as a reference)

• Optimize it for search engines:

   

   

  • On-site: keywords, length, comprehensiveness

  • Off-site: link building

• We have content partners

• We contact bloggers

• Share every post on our newsletter

• Share it multiple times on social media (FB, Twitter, LinkedIn)

Where marketing ends…

• ...Our sales department (Mate) takes over

• Free consultation/ Direct contact

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