Hearst media 

https://www.hearst.com/magazines/digital-media

Theresa Mershon 

http://theresamershon.com/

Agile methodology

... is an alternative to traditional project management, typically used in software development. It helps teams respond to unpredictability through incremental, iterative work cadences, known as sprints. 

Scrum
... is a management framework for product development using one or more cross-functional, self-organizing teams of about seven people each.

Scrum uses fixed-length iterations, called sprints, which are typically 1-2 weeks long (never more than 30 days).

http://www.dummies.com/how-to/content/agile-project-management-for-dummies-cheat-sheet.html

More info on Agile project management

• They adopted one platform for all projects
• They are using Slack for collaboration
• They are using Agile methodology
• For wireframing and lo-fi prototypes they use  Sketch by Bohemian Coding (sometimes OmniGraffle)
• They don't have time for hi-def prototypes, mid-def moodboards do the job (http://blog.invisionapp.com/boards-share-design-inspiration-assets/) 

Hearst's media new Agile methodology

Overview

Site is developed, what now?

Marketing / Advertising?

Analytics and User tracking ?

Site updates? 

COSMOPOLITAN.COM

What advertising services are they using ?

 RadiumOne
Dynamic audience platform for social advertising.
 Media.net
Contextual, user-driven ads network with multiple implementation techniques.
 Google Publisher Tag
Google Publisher Tag (GPT) is an ad tagging format that provides benefits and improvements over the DART tag.
 Facebook Exchange FBX
Facebook Exchange (FBX) is a real-time bidded ad serving protocol.
 Bounce Exchange
Monetization of bounced visitors from a website. Shows ads as soon as the visitor tries to leave.
 

1/10

 eXelate
The first and largest open marketplace for behavioral targeting data.
 AppNexus
Provides access to the major exchanges and aggregators, as well as cloud infrastructure scalable to billions of ad impressions a day with a layer of real-time decisioning on top.
 Rubicon Project
Advertising optimization service.
 Neustar AdAdvisor
Neustar AdAdvisor provides data to online marketers and websites to help them improve their ability to deliver content and advertising to consumers.
 

2/10

Google Adsense
A contextual advertising solution for delivering Google AdWords ads that are relevant to site content pages.
 Pubmatic
PubMatic Enables Ad Optimization Across Every Ad Network
 Openads/OpenX
Openads offer ad serving software that is simple, reliable and totally independent. Best of all, it's free!
 DoubleClick.Net
DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments.
 

3/10

AudienceScience
Revenue Science offers the most powerful and flexible targeting platform for digital media worldwide, and has been connecting advertisers with engaged audiences on the Web since 2000. Now known as AudienceScience.
 YieldBot
Yieldbot provides intelligence on visitor site-session Intent.
 BlueKai / BlueKai DMP
The BlueKai Data Exchange enables partners to buy and own data to boost ad targeting across any media.
 Aggregate Knowledge
Data management solution that combines both media and audience data.
 

4/10

 SkimLinks
Monetizes a webpage links via javascript code.
 RealVu
Distribution platform dedicated to transparent brand safe Viewable Impressions.
 Index Exchange
Index Exchange is the world's fastest growing provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.
 Sharethrough
Native video advertising platform.
 Realtime Targeting
Ecommerce tracking and recovery analytics.
 

5/10

Adify
Vertical Ad Network solutions. Adify networks include many sites that are completely out of reach from other networks.
 The Trade Desk
Data-driven marketing suite that offers marketers a single place to buy all forms of online media.
 Facebook Custom Audiences
Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.
 Rocket Fuel
Unlocks the power of artificial intelligence to make digital advertising better
 

6/10

Dstillery
Building custom audiences using brand loyalists and their strongest online connections. Previously known as Media6Degrees.
 Advertising.com
Ad.com network reaches nearly 85% of all Internet users in the U.S., making us the biggest ad network in town.
 IponWeb BidSwitch
BidSwitch facilitates both Supply and Demand technology partners to efficiently and transparently connect, trade and manage multiple RTB partners.
 Videology
Video advertising technology that works across all video screens to connect brands with those consumers they most want to reach. Previously known as TidalTV.
 

7/10

eyeReturn
Ad production and marketing management for websites.
 Turn
Provides performance-based CPA, CPC, and CPM pricing, automatic and blended targeting, plus market quality control through Smart Marketing technology.
 AdGear
Ad platform used by publishers and advertisers.
 Criteo
Behavioural targetting for e-commerce customers.
 ContextWeb
ContextWeb, Inc. provides high-precision, real-time contextual advertising solutions guaranteed to maximize the results and impact of online advertising. Now known as PulsePoint.
 

8/10

 Digilant
Digilant identifies the right audience in the right place at the most effective rate. Previously known as Adnetik.
 Eyeota
Real time access to global advertising publishing partners.
 Flashtalking
Intelligence ad serving system.
 BrightRoll
Enabling agencies and brand advertisers to execute smart video ad campaigns across the industry’s leading publishers.
 

9/10

Magnetic
Magnetic significantly lifts the value of media and improves campaign performance by using 200 million search profiles to improve monetization of the website. Previously known as DomDex.
 Drawbridge
Precision audience targeting technology.
Analytics and Tracking

10/10

They take advertising very seriosly.

What about user tracking?

MediaMind

Datalogix

Nielsen//NetRatings

Quantcast Measurement

comScore

Rapleaf

Chartbeat

Compuware Analytics

Facebook Domain Insights

Omniture SiteCatalyst

Google Analytics

 MediaMath

Lotame Crowd Control

Google Conversion Tracking

CrazyEgg

Yahoo Web Analytics

Fastly

Parse.ly

Facebook Tag API

InsightExpress

OwnerIQ

Yahoo Dot

Soasta mPulse

Netmining

PageFair

Optimizely