Redesign & localization of YouTube

Effects of age

  • Declining eyesight
  • Impaired hearing
  • Diminishing memory

Challenges for UI design

  • Font size
  • Color contrast
  • Navigation
  • Signup / Login procedures

What do seniors value?

  • Family

  • Health
  • Wealth
  • Getting out of the house
  • Nature
  • Social interactions

Untapped potential in Social Media for older people

Current service

Cross-cultural features

  • 61 languages
  • 76 countries for location
  • Layout mirroring
  • Neutral design choices

Problems for seniors

  • UI elements and fonts are too small
  • Browser zooming not a viable option
  • Information overload

Usability goals

  • Easy to learn
  • Easy to use
  • Credible
  • Useful

Redesigned YouTube

  • Simplified UI for seniors
  • Addresses age related issues
  • Lowers the barrier of entry

Redesigned YouTube

Features:

  • Bigger font size
  • Higher contrast
  • Large search bar, buttons and pictures
  • Avoiding use of jargon and technical terms
  • Hiding unnecessary and advanced features from default view
  • Step-by-step tutorials for first time users
  • Clearer visibility of system status
  • Autoplay of videos disabled
  • Closed-captions with user's own language
  • Four main categories on the front page

UI sketch of front page

UI sketch of video player page

Thank you

Redesign & localization of YouTube

By thretau

Redesign & localization of YouTube

Presentation for course Cross-Cultural Design

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