Action

The purpose of  stories

Remembering

The purpose of  stories

Origin Stories

The purpose of  stories

Guidance

The purpose of  stories

Morality & Cautionary tales

The purpose of  stories

Entertainment

The purpose of  stories

Information

Why storytelling & interactivity?

• Every experience has a feel and culture and an emotional transfer
• What is the association that people connect with?
• We use storytelling to immerse people easily in an experience

Begin

Middle

End

Begin

Middle

End

Begin

Middle

End

Edward McKnight Kauffer, Oxhey Woods

Edward McKnight Kauffer, Well done! World record Villiers

Forest Gump, Robert Zemeckis

The Wizard Of Oz, Victor Flemming

Nomadland, Chloé Zhao

Begin

Middle

End

Begin

Middle

End

The Hero's Journey

Begin

Middle

End

Begin

Middle

End

Begin

Middle

End

Critique

How to apply this to:

• shorter stories?
• digital stories?
• real life stories?
• documentary?
• games?

Exihibition Journey

symmetry vs asymmetry

strange rooms

One path, one story

Exihibition Journey

Storyboard

Ingredients

of a story

Arc the story has a beginning, middle and ending

Change the story changes a character or a situation

Theme a story has a bigger meaning

Exercise

Beginning of a story

Create a storyboard

Chicken crosses the street, a truck is approaching from a distance.

Chicken

or

Egg

Rule of three

Emotion

The Emotional Journey

Plutchnik’s wheel of emotions

8 basic emotions

universal language 

• but different cultural acceptance

evolution theory

Don Norman

Usability Expert

THE

EXPERIENCE

ECONOMY

The Emotional Journey

The Emotional Journey

Telling a story

ACT 1: The set-up

Create engagement by igniting imagination​

• Sight: Describing visuals​
• Sound: Including auditory elements​
• Touch: Incorporating tactile sensations​
• Taste: Mentioning flavors, if applicable​
• Smell: Describing scents​
• ​Nothing is random, every detail leads up to the next act​

Tip: Think of a story as a comic book.

ACT 2: The conflict

Introduce the event or moment that sets the story in motion: things are changing​. The events unfold.

ACT 3: The resolution

This is the end, this can be a twist or a reveal