Hackathons...

...what are they good for?

What kind of hack?

• Own hack?
• Join a hack?
• Running a general hack.
• Sponsoring a hack?
  

What are you trying to get out of the hack?

• buzz <- yes
• social media shares <- yes
• drive awareness <- yes
• “apps in the store” probably not

Commercial Hack

• Specifically signing partners

• Specifically making money

• Specifically driving sign-ups

   

Non-Commercial Hack

• Encouraging creativity
• Encouraging discussion
• Getting people working together