ADV393C

Social Media Tactical Business Action Plan

Tyler Gerig

Brian Ferdinand

Kyle Riemensnider

Monday 6pm

Small twitter presence of 6 followers and is connected to the old blogspot address.
Currently has multiple disjointed sites including blogspot.com and wordpress.com
Library portal, access through myaicampus.com
Campus Guides via http://aii.campusguides.com/aipd

Create consistent brand and consolidate sites from blogspot and WordPress.
To get word out to students about the evolving collection of the library.
Educate students about the resources the library has to offer.
Teach students how to become independent learners through critical thinking and research skills.

Followers: 100 within 6 months

Produce 1 relevant tweet per day. Minimum

Quick updates

Up to date information

Connect blog feed to twitter.

Create usable taxonomies to categorize digital resources to make them easier to be found and crawled
Make it easier to be able to search for different resources or taxonomy

Categorized, Tagged, and Relevant posts
Title and content written to help assist search engine optimization, taking in to account relevant key words
Reach approx. 250 visitors a month
1 post per week with original content
Implement share-this plugin, allowing users to share, like, and follow each individual post

Create business page

Increase follower count to 25 within first 3 months

Increase reach across more social networks

By Tyler Gerig