Social Media; 

Influencing the future!

Kim Kardashian

• Reality star & entrepreneur
• Twitter Followers: 31.8 million
• Instagram Followers: 33 million
• Facebook Followers: 24 million
• Why she is influential: people idolize her

Zoella

• Lifestyle & Beauty Guru
• Twitter Followers: 3.29 million
• Instagram Followers: 4.5 million
• Youtube Subscribers: 8.1 million
• Why she is influential: relatable, trusted reviewer

Jamie Oliver

• Chef & TV personality
• Twitter Followers: 4.5 million
• Instagram Followers: 2.7 million
• Youtube Subscribers: 1.5 million
• Why he is influential: inspirational, relatable

KSI

• YouTuber
• Twitter Followers: 1.8 million
• Instagram Followers: 1.5 million
• Youtube Subscribers: 9 million
• Why he is influential: reliable source of gaming information

Grand Rapids

Grand Rapids

• Town in western Michigan

• Article published in Newsweek saying that the town was ‘Dying’

• 20 ‘sponsors’ – local businesses, government and activists funded a $40,000 budget to make and promote a music video promoting the town

Grand Rapids

• Got over 5,000,000 views on Youtube

• 5,000 residents involved

• Appealed to internet audience for its creativity, community engagement.

• Changed perception of Grand Rapids to city that's young, that's vibrant, that's alive, that's growing, and is a fun place to be"