Werkbund
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Welcome to the wonderful world of Products
The Lazy presentation
What is a product?
It is the Artefact (2 or 3 dimensional) that allows the mediation of an action or a goal.
In Business, it's what materializes a value proposition or strategy.
by G. Martins
Product
Service
System
Every
can be a
every service can be a
Quickly Context
- Designer
- Started by Industrial Design
- Mid-Uni focused on Strategic Design/Innovation and its relationship with culture/territoriality
- Erasmus Msc in Product Service System Design & Business Innovation (Polimi)
- Master in Design (Innovative Territory Thesis)
- Working for more than a decade with innovation especially for PSS, Business Model and Innovative Territories (for regional economic development)
Grosch? Don't recall who said that :D ...
Artefact/Product Functions
Form follows function
DE-SIGNARE
Art
Engineering
Design
Science
Practical Functial
Exploratory
Expression
Solution
Design Methodology
Research
Analyses
Synthasis
Implementation
}
Listening
Create
Translate
*Sorry for the laziness
Design in every business level
Individual Product Complexity
Business Impact
"The real Product Paradigm"
Digital Products
(and let's see examples)
deck
By Werkbund
