Sees this framework provided by the generic system; therefore, genre becomes a cognitive repository of images, sounds, stories, characters, and expectations.
TOM RYALL, 1998
"Genre provides a framework of structuring rules, in the shape of patterns/forms/styles/structures, which act as a form of ‘supervision’ over the work of production of filmmakers and the work of reading by the audience."
STEVE NEALE, 1990
Hollywood’s generic regime performs two inter-related functions:
To guarantee meanings and pleasures for audiences.
To offset the considerable economic risks of industrial film production by providing cognitive collateral against innovation and difference.
STEVE NEALE, 1980
Much of the pleasure of popular cinema lies in the process of “difference in repetition” – i.e. recognition of familiar elements and in the way those elements might be orchestrated in an unfamiliar fashion or in the way that unfamiliar elements might be introduced.
STEVE NEALE, 1990
Genre is constituted by “specific systems of expectations and hypothesis which spectators bring with them to the cinema and which interact with the films themselves during the course of the viewing process.”
JOHNATHAN CULLER, 1978
Generic conventions exist to establish a contract between creator and reader so as to make certain expectations operative, allowing compliance and deviation from the accepted modes of intelligibility. Acts of communication are rendered intelligible only within the context of a shared conventional framework of expression.
