Are you saving enough?

Only 53% of couples and 22% of single people are on track to achieve a comfortable level of retirement income, according to an in-depth study of the adequacy of retirement savings...

...superannuation is not sufficient to fund a comfortable retirement, even if they have contributed to superannuation for most of their working lives.

Basic Assumption:

Saving is a good idea

Encourage long-term saving.

Make investing less scary.

The Problem

Superannuation without the strings attached

  • Subscription based investing
  • Removing complication from investing
  • Improving returns on savings

The Idea

7 Interviews

How do people save money?

What technology do people use?

What techniques do they implement to save?

What investments do people have?

Why and why not?

3 Key Insights

Apathy: "I just use what I've got"

Discovery: "I searched for the best interest"

Information: "It's expensive to invest"

Affinity Mapping

4 Personas


The Lazy Saver/Spender

The Standard Saver 

The Planner/Budgeter

The Hyper Saver & Investor


Focus Areas

Sign Up Procedure

(soft sign-up)

Projection Tool

Dream Flow

Soft Sign Up

UXD: Midyear Hibernator

By Alex Arney

UXD: Midyear Hibernator

  • 1,175