Sketching the Landscape!

http://www.freeimageslive.com/galleries/space/earth/pics/a17_h_148_22725.gif

typical "traversal" scenario

  • users, through browsers, request content
  • browsers retrieve files from servers, compose/present content to users
    • this ebb and flow results in a traversal of many servers!
      • add specific technology involved... maybe some HTML, CSS, Javascript?

typical "marketing" scenario

  • capture data as users are traversing content!
    • Javascript hooks
  • this information is often sent off to other servers 
  • can result in more content (ads!) being sent to users

typical "dev" scenario

  • create content in a collaborative, sustainable, maintainable, evolvable way!

Questions

 

  • What is the difference between a
    • "local" web page
    • "hosted" web page
    • What are Google Analytics?
      • how do you introduce them?

LOCAL webpage

  • the code! :) 
    • method 1: save some text as .html in an editor! :)
      • view in developer tools!
      • edit it?!?
    • method 2: get the code from here: https://github.com/ycoady/FortUVic2016/

"hosted" webpage

  • the code! :) 
    • we might be able to collaborate...
    • need to put it up on a server!
  • NOW you can add analytics to it!!! :)

GOOGLE ANALYTICS

  • need to get an account
  • paste the tracking code into your webpage
  • and view reports!!! :)

Sketching the Landscape!

By Yvonne

Sketching the Landscape!

Day 2 of Deconstructing Digital Marketing

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