Sale Split
Buy more together
Problem?
Shipping costs suck
55% of shoppers abandon shopping carts due to shipping costs
$4 trillion lost
Costs ≠ Value
Revenue
- $1 Commission
- $3.89 willingness to pay (n=207)
- Corporate Partnerships
- exclusive deals
- referrals between users
- Featured Advertising
Expenses
- Marketing (Colonizing)
- Legal & Returns
- Overhead
- Secure payment
- Is commercial
- User profiles/retention
- Freedom of purchase
AdvanTages
- Works for all retailers
- No upfront subscription
20.2 million college students in US
200K reach
144k online shoppers
$111.2m spent online per year on discretionary goods
Market Size
Revenue Potential
- 86% shop online at least once per month (n=207)
- $47 average purchase size
- 88% would increase purchasing from med to high if shipping wasn't a factor (n=76)
Revenue potential: 144k * 86% * $12 * 88%
=$1.31m commission revenue per year
+ corporate partnerships + featured advertising
Investment
- Front and Back-end Web Developers: 70hrs*$150=$10.5k
- Initial marketing push: $9k
- Hosting, Legal: $5k
- Formation & Misc.: $10k
Total Investment: $34.5k
ROI: 38x
Implementation & Growth
Now
- Market at Emory
-
- Social media, "colonize" influencer org.
- Advertise online
Implementation & Growth
3 months
- Work out corporate partnerships
- Launch at Emory
- Colonize at 3 other universities
- Campus reps, incentivize Greek org.
Implementation & Growth
12 months
- Introduce Small Business Functionality
- Integrate bigger social network aspect
- Richer features and analytics
Long term vision
-
Leading social shopping platform
-
Increase inventory movement
-
Further bolster sharing economy
Thank you
Questions?
Buy more together.
Sale Split
By zdeminador