NTEN WordPress Day 2016

Presented by: Matt Cromwell

Making the Most of your Online Donation Campaigns with WordPress

Matt Cromwell

Head of Support at WordImpress.com

WordPress Community Consultant for Media Temple

What are we talking about?

  • Thought leadership 

  • Community development

  • Donation landing pages

  • Donor communications

Using WordPress for what it's really good at.

WordPress is really good at:

Content Generation

(Thought Leadership)

TOOLS

  1. CoSchedule
  2. Yoast SEO 
  3. ​Organize Series

WORDPRESS

GENERAL

  1. 750Words.com
  2. Moz SEO 
  3. ​Conferences like NTEN

WordPress is really good at:

Managing Users

(Community Development)

TOOLS

  1. bbPress
  2. BuddyPress 
  3. ​Peepso
  4. ​Ukuu People

WORDPRESS

GENERAL

  1. Social Media
  2. ​Conferences (like NTEN!)
  3. CRMs
    • ​​Salesforce
    • AgileCRM
    • SugarCRM

WordPress is really good at:

Being Extensible

(Online Donations)

TOOLS...?

WordPress is really good at:

Being Accessible

(Integrated Donor Management)

Possibilities

  • RSS, JSON, XLRPC
  • oEmbed
  • REST API

Future

  • REST API
  • ...REST API
  • Really... THE REST API

Examples

  • Clear Goals no matter how big or small
  • Clear story and need for funds
  • Strong Communication
  • Giving is easy

Harbor Orphan Care

  • Made their goals really clear upfront
  • Boots on the ground
  • Well organized event
  • Strong email and social communication
  • Lots of ways to GIVE

RESULT?

Doubled their Total
from previous year

Surprise Adoption

  • Compelling story
  • Clear and legitimate urgency
  • Multiple large and generous audiences
  • Giving made easy

RESULT?

Over $12k in 7 days

Bowling Green

  • Made their Goals very clear
  • Targeted large donors
  • Had fun while doing it!

RESULT?

Raised 50% in 1 week
Raised 100% of Phase 1
in 1 month

Use WordPress for what it's really good  at

&

Do ALL the things!

Matt Cromwell

Head of Support at WordImpress.com

WordPress Community Consultant for Media Temple

Questions?

NTEN2016

By Matt Cromwell

NTEN2016

"Making the Most of your Online Donation Campaigns with WordPress" presented at the NTEN WordPress Day Conference on Tuesday, May 21, 2016.

  • 1,589
Loading comments...

More from Matt Cromwell