WordCamp Sacramento 2017
Presented by: Matt Cromwell

slides.com/mattcromwell/wcsac-2017

Best Practices for
your Nonprofit Website

What are the things you NEED your website to do for you?

  • Establish Thought leadership 

  • Foster Community development

  • Drive action

  • Communicate with your base

Using WordPress for what it's really good at.

WordPress is really good at:

Content Creation

(Thought Leadership)

TOOLS

  1. CORE
    • Posts
    • Pages
    • Categories
    • Tags
  2. EXTEND

WORDPRESS

GENERAL

  1. 750Words.com
  2. Moz SEO
  3. ​WordCamps!

WordPress is really good at:

Managing Users

(Community Development)

TOOLS

  1. CORE:
    • Registration/Login
    • User Roles
    • User Capabilities
  2. EXTEND IT:
    • User Role Editor
    • Members Plugin
    • Ukuu People
    • Peepso
    • BuddyPress

WORDPRESS

GENERAL

  1. Social Media
  2. ​Conferences
  3. CRMs
    • ​​Salesforce
    • AgileCRM
    • SugarCRM

WordPress is really good at:

Being Extensible

(Driving Action)

TOOLS

  1. CORE
    1. ​Themes
    2. Plugins
  2. EXTEND IT:
    1. Donations
    2. Events
    3. Page Builders

WORDPRESS

3RD PARTY TOOLS

  1. REST API
  2. wp_remote_request()
  3. Social Media

WordPress is really good at:

Being Accessible

(Integrated Donor Management)

Possibilities

  • RSS, JSON, XLRPC
  • oEmbed
  • REST API

Future

  • REST API
  • ...REST API
  • Really... THE REST API

Examples

  • Clear Goals no matter how big or small
  • Clear story and need for funds
  • Strong Communication
  • Giving is easy

Snow Leopard Trust

  • Made their goals really clear upfront
  • Boots on the ground
  • Well organized event
  • Strong email and social communication
  • Lots of ways to GIVE

RESULT?

They more than doubled donations from 2016.

Surprise Adoption

  • Compelling story
  • Clear and legitimate urgency
  • Multiple large and generous audiences
  • Giving made easy

RESULT?

Over $12k in 7 days

Divi.chat Hurricane Harvey Fundraiser

  • Immediacy of need
  • Direct-aid approach
  • Social media engagement
  • Sponsorships to provide incentives for donations

RESULT?

Raised $18K+ in 2 weeks 

Use WordPress for what it's really good  at

&

Do ALL the things!

Matt Cromwell

Head of Support at WordImpress

Questions?

WC Sacramento 2017

By Matt Cromwell

WC Sacramento 2017

This presentation covers the most important factors in creating a nonprofit website with WordPress that communicates your story, drives more volunteers, and generates more donations. These items may sound obvious, but doing them well, with the right tools takes time and consideration. Matt will provide you with his insights both as the developer of many nonprofit websites, and his experience with thousands of nonprofits he supports via his online donation plugin.

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