Welcome & Overview

  1. Setting up your Local Environment 
    Gregg Franklin (ServerPress)

  2. Troubleshooting Plugins and Themes
    Matt Cromwell (WordImpress)

  3. Customizing without Hacking
    Lucy Beer (WP Rocket)

  4. How to Teach Yourself CSS
    Matt Cromwell (WordImpress)

  5. How to be Strategic about Getting Content in Your WordPress Site
    Christina Hills (Website Creation Workshop)

Setting Up Your Local Environment

Greg Franklin  |  @greggfranklin  |  ServerPress.com

Gregg Franklin  

@greggfranklin

serverpress.com

Setting UP Your Local Environment

slides.mattcromwell.com/wcsd16-bootcamp

Benefits to working locally

  • It's faster since you don't have to wait on your network connection.
  • Hides sites from potential visitors while you work the bugs out
  • Ability to work offline and anywhere

Gregg Franklin  

@greggfranklin

serverpress.com

Setting UP Your Local Environment

slides.mattcromwell.com/wcsd16-bootcamp

Options for Local

  • VVV- Varying Vagrant Vagrants
  • MAMP
  • WAMP
  • DesktopServer

Gregg Franklin  

@greggfranklin

serverpress.com

Setting UP Your Local Environment

slides.mattcromwell.com/wcsd16-bootcamp

Gregg Franklin  

@greggfranklin

serverpress.com

Setting UP Your Local Environment

slides.mattcromwell.com/wcsd16-bootcamp

Gregg Franklin  

@greggfranklin

serverpress.com

Setting UP Your Local Environment

slides.mattcromwell.com/wcsd16-bootcamp

Plugin & Theme Troubleshooting

Matt Cromwell  |  @learnwithmattc  |  mattcromwell.com

Why Do Things Go Kablooey!?

  1. Not because of WordPress
  2. Most often NOT because a theme or plugin is "broken"
  3. More likely a plugin or theme not playing nice with another plugin or theme.

Matt Cromwell  

@learnwithmattc

mattcromwell.com

Plugin and Theme Troubleshooting

slides.mattcromwell.com/wcsd16-bootcamp

Tools you Need

  1. WP_DEBUG in wp-config.php (a PHP constant)
  2. Debug Bar
  3. Root Access

Matt Cromwell  

@learnwithmattc

mattcromwell.com

Plugin and Theme Troubleshooting

slides.mattcromwell.com/wcsd16-bootcamp

Play time!

WP-Core

9486RYPp3FGOkjyTQMPc

Matt Cromwell  

@learnwithmattc

mattcromwell.com

Plugin and Theme Troubleshooting

slides.mattcromwell.com/wcsd16-bootcamp

How to Get Good Support

  1. Narrow down the problem
  2. Describe the problem in a way that the support person can duplicate
  3. Provide System Info (Send System Info plugin)
  4. Be kind and patient

Matt Cromwell  

@learnwithmattc

mattcromwell.com

Plugin and Theme Troubleshooting

slides.mattcromwell.com/wcsd16-bootcamp

Customizing
Without Hacking

Lucy Beer  |  @webtw  |  WebTrainingWheels.com

Who am I?

WordPress-in' since 2004

 

Helping individuals & small businesses with WordPress & consulting since 2009

 

Currently: Customer Happiness at WP Rocket

Lucy Beer  

@webtw

WebTrainingWheels.com

Customizing
Without Hacking

slides.mattcromwell.com/wcsd16-bootcamp

No Hacks, No Worries

  • Future Proof -- updating while keeping customizations safe
  • Have peace of mind and not break your site :-)
  • Do things the "WordPress" way

Lucy Beer  

@webtw

WebTrainingWheels.com

Customizing
Without Hacking

slides.mattcromwell.com/wcsd16-bootcamp

No No's

Do Not:

  • Modify parent theme files directly
  • Modify WordPress core files
  • Use Appearance > Editor
  • Cowboy code!

Lucy Beer  

@webtw

WebTrainingWheels.com

Customizing
Without Hacking

slides.mattcromwell.com/wcsd16-bootcamp

Overview

  1. Modify theme CSS
  2. Add some custom PHP
  3. Introduce the concept of child themes

Lucy Beer  

@webtw

WebTrainingWheels.com

Customizing
Without Hacking

slides.mattcromwell.com/wcsd16-bootcamp

CSS Example

Twenty Sixteen theme: change color & size of the site title

  1. Install Modular Custom CSS
  2. Go to Customize > Custom CSS > Custom Theme CSS
  3. Copy code from http://webtrainingwheels.com/wcsd2016
  4. Paste Code
  5. Revel in your genius!

Lucy Beer  

@webtw

WebTrainingWheels.com

Customizing
Without Hacking

slides.mattcromwell.com/wcsd16-bootcamp

PHP Example

Register a new widget area and add it to the footer

  1. Install My Custom Functions
  2. Go to Appearance > Custom Functions
  3. Copy code from http://webtrainingwheels.com/wcsd2016
  4. Paste Code
  5. Bask in the glory!

Lucy Beer  

@webtw

WebTrainingWheels.com

Customizing
Without Hacking

slides.mattcromwell.com/wcsd16-bootcamp

Do You Need a Child Theme?

What do you need to modify?

  1. CSS => No, just use Modular Custom CSS
  2. Functions.php => No, just use My Custom Functions
  3. Theme files such as header.php, footer.php, etc. =>
    YES! Create a child theme

Lucy Beer  

@webtw

WebTrainingWheels.com

Customizing
Without Hacking

slides.mattcromwell.com/wcsd16-bootcamp

Further Learning

Lucy Beer  

@webtw

WebTrainingWheels.com

Customizing
Without Hacking

slides.mattcromwell.com/wcsd16-bootcamp

How to Teach Yourself CSS

Matt Cromwell  |  @learnwithmattc  |  mattcromwell.com

Your Browser has all you need

Matt Cromwell  

@learnwithmattc

mattcromwell.com

How to Teach Yourself CSS

slides.mattcromwell.com/wcsd16-bootcamp

Playtime!

Matt Cromwell  

@learnwithmattc

mattcromwell.com

How to Teach Yourself CSS

slides.mattcromwell.com/wcsd16-bootcamp

Online Resources

Matt Cromwell  

@learnwithmattc

mattcromwell.com

How to Teach Yourself CSS

slides.mattcromwell.com/wcsd16-bootcamp

CSS-Tricks.com

learnlayout.com

css3generator.com

How to be Strategic about Getting Content in Your WordPress Site

Christina HIlls  |  @ChistinaHills  |  WebsiteCreationWorkshop.com

Now You Gotta
Add Content!

Christina Hills  

@ChristinaHills

WebsiteCreationWorkshop.com

Being Strategic About Content

slides.mattcromwell.com/wcsd16-bootcamp

Your content...

Christina Hills  

@ChristinaHills

WebsiteCreationWorkshop.com

Being Strategic About Content

slides.mattcromwell.com/wcsd16-bootcamp

  • Attracts an audience
  • Connects you and prospects/customers
  • Shows your expertise
  • Builds trust
  • Nurtures relationships
  • Helps with SEO

Christina Hills  

@ChristinaHills

WebsiteCreationWorkshop.com

Being Strategic About Content

slides.mattcromwell.com/wcsd16-bootcamp

Create useful information that your markets wants and needs, to build a relationship with them”

But what Content Am I going to Write?

Christina Hills  

@ChristinaHills

WebsiteCreationWorkshop.com

Being Strategic About Content

slides.mattcromwell.com/wcsd16-bootcamp

Common Content Creation Challenges

  • I don't have time
  • I have writer's block
  • I don't know how to do research
  • I am stressed about constantly having to create fresh content
  • I don't have enough resources

slides.mattcromwell.com/wcsd16-bootcamp

Christina Hills  

@ChristinaHills

WebsiteCreationWorkshop.com

Being Strategic About Content

Think of it This Way...

slides.mattcromwell.com/wcsd16-bootcamp

Christina Hills  

@ChristinaHills

WebsiteCreationWorkshop.com

Being Strategic About Content

Creating a Website is like Painting a Picture...

slides.mattcromwell.com/wcsd16-bootcamp

Christina Hills  

@ChristinaHills

WebsiteCreationWorkshop.com

Being Strategic About Content

Block Out Your Site Like an Artist

And... to get over Writers Block,

slides.mattcromwell.com/wcsd16-bootcamp

Christina Hills  

@ChristinaHills

WebsiteCreationWorkshop.com

Being Strategic About Content

Use Dummy Latin Text as a Placeholder when you Begin

Latin Text

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum risus nulla, convallis ac, varius vel, sollicitudin at, lacus. Suspendisse vel quam condimentum diam tincidunt iaculis. Etiam turpis. Proin fermentum. Nullam ac lorem sed purus semper commodo. Etiam sed sapien quis orci blandit semper. Nulla fermentum felis vitae augue.

slides.mattcromwell.com/wcsd16-bootcamp

Christina Hills  

@ChristinaHills

WebsiteCreationWorkshop.com

Being Strategic About Content

BaconIpsum.com

slides.mattcromwell.com/wcsd16-bootcamp

Christina Hills  

@ChristinaHills

WebsiteCreationWorkshop.com

Being Strategic About Content

VeggieIpsum.com

slides.mattcromwell.com/wcsd16-bootcamp

Christina Hills  

@ChristinaHills

WebsiteCreationWorkshop.com

Being Strategic About Content

CupCakeIpsum.com

slides.mattcromwell.com/wcsd16-bootcamp

Christina Hills  

@ChristinaHills

WebsiteCreationWorkshop.com

Being Strategic About Content

MeetTheIpsums.com

slides.mattcromwell.com/wcsd16-bootcamp

Christina Hills  

@ChristinaHills

WebsiteCreationWorkshop.com

Being Strategic About Content

slides.mattcromwell.com/wcsd16-bootcamp

Christina Hills  

@ChristinaHills

WebsiteCreationWorkshop.com

Being Strategic About Content

Case Study:

Veronica Marchese

Licensed Psychotherapist

10 Ideas to Help You Create Content for Your Website

slides.mattcromwell.com/wcsd16-bootcamp

Christina Hills  

@ChristinaHills

WebsiteCreationWorkshop.com

Being Strategic About Content

#1
Survey Your Audience

Use Surveys, Blog Posts, Social Media, etc. and just ASK for Content Ideas

Tell us what you'd like to know about WordPress by adding your comments below!

#1
Survey Your Audience

#2
Use Others' YouTube Videos

YouTube is a great resource for ideas and inspirations

#2
Use Others' YouTube Videos

You can embed a YouTube video on your site

#3
News Headlines & Current Events

News Headlines give you hints for topics to write about

#3
News Headlines & Current Events

News Headlines are also great eye-catching subject line examples

#4
Interview Experts

Interview Industry Leaders

#4
Interview Experts

Hungry Dog Blog: Interviews with Top Chefs

#5
Look at Images/
Graphic for Inspiration

Visual not only make great content but can inspire you to create content

#5
Look at Images/
Graphic for Inspiration

No/Low Cost Image Resources

#6
Use "Top X" Formula

Use "Top ..." to create content with list items

  • Top 5 Plugins You Should Have for your WordPress Site
  • Top 10 Reasons Why You Should Consider Eliminating Carbs
  • Top 3 Travel Destinations for Senior Couples
  • 7 Things to Consider Before Purchasing Your Next SmartPhone
  • Top 10 Questions to Ask When Hiring a Coach

#7
Start a Podcast

Deliver Your Content Verbally Via a Podcast

#7
Start a Podcast

Podcasting is just a blog with audio files on it!

#8
Repurpose Your OTHER Paid Content

  • Your Books

  • Your CDs

  • Your Courses

  • Your Lectures

  • Your Membership Content

#9
Outsource Your Content

PLR Articles

(Private Label Rights Articles)

 

  • Articles that are for sale, allowing you to use it as your own (using it verbatim is not recommended)

#9
Outsource Your Content

Get Help From Others

  • Ghostwriter
  • Copywriter/Editor
  • Virtual Assistant

#10
Leverage Public Domain Content

What is Public Domain?

“Works in the public domain are those whose intellectual property rights have expired, have been forfeited, or are inapplicable.” – Wikipedia

= No longer restricted by copyright
All works BEFORE 1923

ALWAYS check the copyright status before using any image

To Recap...

10 Content Ideas:

  1. Surveys
  2. YouTube Videos
  3. News Headlines/ Current Events
  4. Interview Experts
  5. Images/Graphics
  6. Top “X” Formula
  7. Podcasts
  8. Repurpose Paid Content to Free
  9. Outsource Your Content
  10. Use Public Domain Materials

Keep it Simple
Think "People Magazine"

slides.mattcromwell.com/wcsd16-bootcamp

Christina Hills  

@ChristinaHills

WebsiteCreationWorkshop.com

Being Strategic About Content

Have FUN
in the Process!

slides.mattcromwell.com/wcsd16-bootcamp

Christina Hills  

@ChristinaHills

WebsiteCreationWorkshop.com

Being Strategic About Content

Have FUN
in the Process!

Christina Hills

Twitter: @christinahills

Facebook: christinahills.com/facebook

LinkedIn: christinahills.com/linkedin

Email: christina@websitecreationworkshop.com

WCSD2016-bootcamp

By Matt Cromwell

WCSD2016-bootcamp

This the Master presentation for all the presentations at the 2016 WordCamp San Diego Beginners Bootcamp. Presenters include Matt Cromwell (WordImpress), Lucy Beer (WP Rocket), Gregg Franklin (ServerPress), and Christina Hills (Website Creation Workshop).

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