vbec 2017

Bootstrapping & Digital Marketing Tactics

Am Sagarwala

sagarwala@ryerson.ca  •  @amsagarwala

I use digital technologies in creative ways →

Manager of Industry Relations
Master of Digital Media, Ryerson University

Lofty goals

• Improve your offering (product/service)
• Add some security when conducting business
• Determine which social network works best
• Strategically create content
• Innovate on how you do what you do
• Realize the importance of feedback to your success

what would suffice?

what would satisfy?

what would excite?

?

Crafting Content

Write a sample post
For your offering

Posts that include images produce 6.5X higher engagement than text-only posts.

Consider

• Does the content help or interrupt?
• How long does it take to comprehend?
• Would someone want to share it?
• Does the conversation end?
• Do you have a theme you can reuse several times?

reusable themes

• Showcase a project / client / product
• Find an article that adds value while being relevant
  A tutor that shares memory games and flashcards
• Innovations in your area
• Create a 'how to' video
• Promotions (not just your own)

Schedule content to be created based on your themes

Would you rather

A

B

It's a Question of Support,
Not numbers.

Are you ready to take 1,000 phone calls?

Do you want to manager 1,000 customers?

Isn't having 10 engaged customers that you can satisfy better?

All show?

content considerations

1. Bridge (ease into it)
2. Make them care
3. Keep it open-ended
4. Call them to action

Where is your content
most effective?

Choose 2 or 3 social networks

• Be consistent
• Conversational
• Supportive
• 80/20 split (business/informal)

Google Maps

1. Login/create a Google account
2. Search for an address
3. Add a missing place
4. Claim the business
5. Go through verification process
6. Manage your online profile

Bonus

You'll receive a $50 AdWords card when setting up a business

You're in the last car

How would you move up?

Partnerships

Barter

hack

aka. innovate

INNOVATION

• You can only touch the object once
• Handle object only with hands
• The object must be handled by everyone
• End with the first (starting) person
• How fast can you complete the task?

don't COMPROMISE your n.u.t.s. 

Non-negotiable
Unalterable
Terms of
Service

Collect Feedback

• Provides guidance
• Aides in decision making
• Retains customers
• Builds relationships

feedback.artform.ca