Am Sagarwala
Associate Dean, Interaction Design @ Humber College. Proprietor @ Artform.ca
VBEC 2016
Cost-Effective Online Marketing
Ahmed Sagarwala, MDM
@amsagarwala artform.ca
Automating communications
In business since 2002
MDM / B. Tech
Instructor at Ryerson University
• EID100 • CRI300 • RTA963
Clients in media production, construction, fashion, logistics, and education
Brainstorming
1. List 4-6 marketing methods
Brainstorming
2. Order them in terms of cost
Brainstorming
3. Order them in terms of effectiveness
Pitching
Anatomy of a great pitch
Goals, delivery, memorability
Closing
Ask for the sale
Relation > Transaction
Testimonials
- You neighbour just purchased...
- Celebrity endorsement
- Positive reviews
- Clientele
- Partnerships
I was once asked if I had a book written,
I said yes and then wrote it.
— Rod McKuen
FAKE IT
Wouldn't it be great
if you had a salesperson working 24/7 for you?
SEO = Search Engine Optimization
Recommendations
Google (64%), Bing (20%), Yahoo (12%) – comScore
page content + metadata • in/out links • security • speed
Adwords
Forget SEO, just pay to get there
What is most important
being found
or
looking good?
Free Tools
They just cost a bit of time...
Submit your site
Most search engines make this easy
Tactics vs Strategy
Local
Social
Visual
Informative
B2B
Marketing?
Local
www.google.com/business
Local
Kijiji + Craigslist
Social
Facebook Pages • www.facebook.com/pages/create
Visual
Flickr
500px
Informative
Blogging
b2b
Rules of thumb
70/30
Business/Leisure
Schedule content
Be Responsive
VBEC - Cost Effective Marking
By Am Sagarwala
VBEC - Cost Effective Marking
Cost-effective online marketing. Tips and tricks to making the most with minimal investment.
