ORION RING+
CUSTOMER 
AQUISITION

GOAL: 
2000 USERS 
IN 30 DAYS

OBSERVATIONS

LANDING PAGE

PLAY STORE

• Unclear Value Proposition
• Ring+ BETA vs Ring?
• No ASO
• Acquisition Channels?

SOLUTION

• Landing Page
• Play Store
• Acquisition Campaign

LANDING PAGE

• Clear Value Proposition
• Clear User Flow
• Conversion Optimization
• Copy, Language & Tone
• Branding
• Single Sales Proposition - Upsell later

PLAY STORE

• Clear Value Proposition
• Clear Target Demographic 
• ASO

AQUISITION

• Facebook MAIA
• Targeting: Location, Age, Android Usage, Interests, Behaviours
• Est reach: 1.2M total, 30K daily
• Est CPI: >1Eur
• Est Time to deliver: 30 Days

DELIVERABLES

• Final Design: 5 Days
• Tech Implementation: 5 Days
• Play Store: 3 Days
• Campaign Start: 3 Days
• 2000 users Aquired: 30 Days

COST STRUCTURE

• Landing Page design & Conversion Optimization: 800E
• Landing Page Tech Implementation: 200E
• Acquisition Campaign (Ad Spending, Campaign management & Reporting): 1800E
• Play Store ASO: FREE
• TOTAL 2800E