Projects &
sub-projects

Members area home redesign

• Current user behavior report

• Analytics setup & management

• User experience research & design

• User interface design

• visual guidelines

• front & back end development & technical implementation

IWA-network.org

• user behavior report & guidelines

• analytics setup & management (setup, reporting & management)

• Visual guidelines

• User experience

• User interface

• tone of voice positioning

• Copywriting

• Calls to action (CTAs)

• front & back end development & technical implementation

Challenge videos

• concept & idea 

• creative direction 

• script & copy

• art direction 

• storyboard 

• Voice over audio recording & production

• video production

Quarterly report 1st setup

• setting up the analytics infrastructure

• configuring the analytics infrastructure

• defining relevant business goals & KPIs

• implementing the infrastructure for monitoring the KPIs

• initial data collection & analysis

• design and develop the Quarterly report document

   

Acquisition strategy

• analyze the current channels performance

• developing new communications guidelines with target audiences and communications channels in mind

• develop and produce new acquisition strategy guidelines and recommendations

• Customizing copy based on ToV guidelines for each specific target audience, communication channel and CTAs

• Regular ongoing content creation

SEO

• market & SERP competition research
• keyword research and suggestions,
• onsite SEO - optimization,
• onsite SEO - technical implementation, 
• keyword research and suggestions,
• Offsite SEO - Content creation & distribution strategy
• Linkbuilding campaign - market research,
• Linkbuilding campaign - outreach recommendations

   

Newsletter & email 

• implement tracking and analytics software and infrastructure

• copywriting guidelines (based on overall brand and ToV guidelines)

• copywriting

• newsletter template design

• newsletter design based on the guidelines and template

• tech implementation

• monthly report- initial report doc

• ongoing monthly reporting

YWP microsite

• target audience segmentation and targeting

• creative strategy according to channels of communication and target sub-groups

• defining tone of voice and writing copy

• content creation strategy and guidelines

• social networks content management and user engagement

• UX 

• UI

• technical implementation 

• analytics infrastructure setup

• monthly analytics management and reporting

To discuss

• Audiences, Target markets, Customer personas

• Business objectives/KPIs

• Priorities

• Timelines

• Dependencies - client side

• Client Briefs

• Deliverables - agency side