Server Side

Google Optimize

Running an experiment

SERVER SIDE!

• Create an experiment in Optimize.
• Set experiment objectives.
• Set experiment targeting.
• Create variants.
• Start the experiment.
• Get the experiment ID.

Our code must handle:

• Serving content.
• Experiment inclusion.
• Variant allocation.
• Persistence of variants for users.
• Sending users’ hits (e.g., pageview hits) on the variants to Google Analytics.

Source: https://developers.google.com/optimize/devguides/experiments

Google Optimize Libraries?

• Serving content.
• Experiment inclusion.
• Variant allocation.
• Persistence of variants for users.
• Sending users’ hits (e.g., pageview hits) on the variants to Google Analytics.

Questions

• How do we handle SSR with variant persistence?