57 downloads...

30 dl's...

less than 10 downloads per 1000 followers

But it works! Figure out your sales funnel.

203 downloads...

56 downloads...

Better than December at least ;-)

Went from 22 downloads to 351! But it tappered off quickly.

Another promotion and engagement push followed on TouchArcade and Reddit.

294 downloads at its peak!

Ranked in the top 10 for my category!

But the sale and Spring Break brought in more.

I made A Dark Room iOS free. Thinking that I'd keep my rank.

I lost my top 10 ranking in my category...

15,000 downloads

Nope. Back down to 187 downloads.

I "happily" gave up.

November: $  555
December: $  943
January:  $1,300
February: $1,760
March:    $2,500

Added a well placed review button.

Did an iPad release.

Did a postmortem on /r/GameDev. Presented about it at a local user group.

A Dark Room iOS went viral in the UK and became the #1 app overall. Netting 23,000 paid downloads. US ranked remained unchanged.

I got bombarded by 1 star reviews.

Bit of a scam - I bought this a week ago thinking the reviews looked positive. Now having played the game and read through further reviews I feel scammed. Poorly hidden “I don’t usually write” fake reviews are littered everywhere.

Fraudsters!! - This game is awful. All the reviews are fake. The people behind this have broken the law as this is clearly fraudulent activity designed to get you to part with your money for false promises. Absolute disgrace. Pure theft. Pure criminality.

note to self: talk about how reviews work.

A Dark Room started to climb in the US.

#1 RPG. #5 Game. #10 App.

It became the #1 app. US app store being 3+ times larger than the UK. Mostly positive reviews! More staying power.

It continued to stay number 1. But downloads did start dropping. They spiked again on 4/20.

A Dark Room fell from the top spot. Even with news coverage from Huffington Post, two writeups from Cult of Mac, and a write up by a former tech editor of Bloomberg Businessweek.

Increase engagement.

Note to self: talk about timing releases.

It rose to and hit the #1 spot for another 2 days! Then dropped...

The interview we did for the New Yorker published. Leading to a substantial increase in rank. But not #1.

There is no leveling out. I was back at the #6 spot in the RPG section. #1 app in 5 countries, now totally forgotten across the board.

Total Paid Downloads: 685,000

Revenue: $678,150

After Apple's 30% cut: $474,750

After 50/50 split on profits: $237,352

After taxes of 45% (income + self employment): $130,534

Time to actualize profits: 13 months

Income: $10,041 a month (with a falling average)

or $62.50 (net) per hour working full time, which is $112 per hour (before taxes)

TL;DR; Don't do it. Unless you're doing it because it means something more to you than money.

And download A Dark Room iOS ;-)