Sokratik
BUSINESS PLAN
NUMBERS- Userbase
- 750 Million students across the world fall under K - 12
- 448 Million children under the age of 18 in India
- India has the 3rd largest number of young digital natives
- 80,000 private schools in India catering to the middle class
- 45% of all students in rural India pay for private input
- Number of students enrolled in private schools increasing Y-o-Y
Numbers - DIGITAL resources in education
-
India has the 3rd largest number of young digital natives
- India ranked 2nd by volume in visits to Khan Academy & Youtube
- Increasingly, students are using online resources to learn
-
Meritnation.com ranks 829th among Indian websites
- The current generation of students have grown up online
- Youtube is 7 years old. What does the future of content 7 years hence look like?
The Billion $ Question
How do we use
DIGITAL CONTENT
to help students learn
to help students learn
BETTER ?
OUR THESIS - USING DIGITAL to improve learning
- Make digital content creation very easy & efficient
- Make it visual & interactive. Use images, video & games
- Incentivise students to create, not just consume - They learn better that way
- Enable teachers to create customized content for their class
- Optimize for anytime anywhere learning - on mobiles, tablets
- Make the content re-usable & easy to edit
- Keep it open - no custom hardware or software needed
WHAT are WE BUILding
- A web-app which makes creating digital content for education simple and easy
- A platform to host, distribute & consume this content
- A community of learners (demand) & content creators (supply)
&
A host of features to enhance students' engagement with concepts & content
samples
View Demo video & content samples at :
sokratik.com
what does this mean?
-
It becomes really EASY for ANY student or teacher to create digital content
No tech skills or software proficiency needed. Works on any device
-
Create a module in 15 minutes in a free-flowing manner
- CUSTOMIZE for local language, class proficiency & learning styles.
- Include local examples and use-cases students can identify with
gO to mARKET -1
- Partner with schools to integrate the platform with their LMS
- Interesting exploratory questions assigned to students & groups
- Students use the platform's curated repository to explore & research
- Students structure, plan & record their answers
- Students share their answers with the class.
- Teachers & other students provide feedback & ask follow up questions
- Teachers can create customized content for their class
- Schools get a safe, non-disruptive way to introduce digital literacy
- Teachers get a great formative assessment tool
- Students build a digital portfolio, stay more engaged and learn better
GO TO MARKET -2
Note 1: 45% of students in India pay for private inputs in education
Note 2: The quality of teachers who provide tuitions is dubious
- Create a network of highly qualified, experienced teachers
- Enable them to create high quality digital content using Sokratik's authoring tool
- Use the sokratik platform to distribute as supplementary learning material
- Charge a monthly fee , do revenue share with teachers
GO TO MARKET -3
Note: Several among us want to teach but can not commit the time
- Create an open platform for educational questions
- Build a community of volunteers & students to create answers
- Create visual explanatory answers with Sokratik
GO TO MARKET -4
Note: Textbook publishers need to go digital to stay relevant
- Create an enterprise version of the Authoring tool
- License the tool to traditional publishers to digitize their content
WHERE ARE WE TODAY?
closed-beta.sokratik.com
next steps
- Explore the various go-to-market models
- Gather feedback from users & plan features accordingly
- Get product- market fit & identify the best revenue model
- Expand the team and build a product fit for the global markets
- Explore markets outside India ( U.S. & South -East Asia)
tECHNOLOGY
Sokratik BUSINESS PLAN
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By Arnav .
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