Applying Theories on Music Videos
In this post I will be telling you about different theories regarding music video
In this presentation, I will be using the theories by
- Andrew Goodwin
- Sven E Carlsson
- Michael Shore
- Steve Archer
- John Stewart
- Laura Mulvey
I'll be applying it on three music videos
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Jennifer Lopez - Papi
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Taylor Swift - Look What You Made Me Do
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Jennifer Lopez - Ain't Your Mama
Laura Mulvey's
Laura Mulvey's Theory says that the music video should have a male gaze. Among these three videos, only Taylor Swift's video "look what you made me do"fits in this category to some extent as we can see Taylor Swift in her different looks, from simple to glamorous and fashionable which have a deep attraction for the male audience.
Jennifar lopez's 'Papi' and "I an't your mama" both show the artist and other performers but not in a different attractive look but more of like the casual ladies in their common life style attires.
Michael Shore's
According to Michael Shore's theory of music videos, The videos aim at a particular audience. Jennifer Lopes's video " I ain't your mama" falls into this category. The video besides its other features, clearly aims at the female audience. It is a video supporting women empowerment and raise voice for the equality and respect for women and their feelings.
Sven E Calsson
Sven E Calsson's theory of video states that the music videos are either performance based or narrative based' or both. Many videos can be listed in this category or we can say that there are many examples of music videos which are according to this theory. Jennifer Lope's song 'Papi' and 'Tylor Swift' "What you made me do" both can be included among such examples. Both of the videos have . Narrative or a story as well as both have performance shown in them.
Andrew Goodwin's
Andrew Goodwin's theory highlight some other features that are included in a music video. According to his Theory, The video have a relationship between the song and visual and also between the narrative and performance. He also indicated the star image of the artist, the technical aspects of the video and a beat throughout the song.
What you made me do by Taylor Swift
The image of zombie gives the video a fictional start. The video is in the genre of fiction and fantasy as it shows Taylor Swift taking up the disguised role of a zombie, trying to come out of the grave. The initial part of the video tries to create a link between the lyrics and the visuals.
Close ups of the performance are captured at various occasions throughout the video. Taylor Swift has made up various looks in her video. Each get-up has it own close up shots, taken objects other then the artist herself
Swift has chosen various get-ups in Their video which clearly are the images of her previous numbers. In a way, she has tried to cover the story of her whole singing career or my be her life through showing her various appearances over the time
So in a way it is a narrative and performance based video andTaylor Swift is addressing her ex-boy friend that he has caused her to change a lot and now he has left her in such miserable condition, and he is responsible for whatever he has done to her.
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These are various scenes, specially The one where Swift lies in a bathtub full of jewels and wealth. These scenes are a great examples of high level of fashion cinema photography
light on performance face is another feature of the video which makes close up really clear and attractive.
Dream like scenes like the one where she lifts up motorbike and throws them away depict that she is ambitious and wants to do whats to do many things in life.
Papi by Jennifer Lopez
Jennifer Lope's "Papi" is a Fantasy based video where a girl friends many people after here as she eats a magical cookie
It shows relationship between the lyrics and the visuals and the viewers find themselves moving alone with the lyrics
The video have many closeups of the performer, mostly the main character or the singer herself. It shows cinema photography art at a very impressive level.
It is a performance based video with a short story. Artist can be seen performing or the music and dancing as well in a couple of scenes
The video has a narrative behind it. A girl looking for admires and lovers in life, under the effects of a magic find her self among many admires who starts charing and following her and is relived finally when her real lover arrives at the scene. It is a fantasy based story showing narrative and performance relationship.
One can say that video is for the performer of man as we see lopes looking attractive and is able to seduce many man
I ain't your mama by Jennifer Lopes
"I ain't your Mama" by Jennifer Lopes is dramatic video showing the feelings of women . The story begins with lopes in a depressed state in a bad weather. A news caster by profession, the leader character decides to give voice to every depressed lady.
There is a relationship between the visual and the lyrics show just as the performers are performing.
It is a conceptual video with a cinematic genre. The video picturization is impressive and video direction is at its best. The video in itself that a TV reporter motivates every women to raise their voices is phenomenal.
There are . various close-up of the performer. The leader performer has many close shots and to have the other artist
It is a performance based video where artist are seen in rhythmic dance sequence towards the ending part of the video.
The visual show the fashion and cinema photography art. Artist are in various get-ups depicting many characters from common walks of life
Women are the objective of the video. Women empowerment in the theme of the song as the artist clearly says that, They are not just objectives or servants. They are also human being with their own feelings and they deserve love and respect too and are not just there to serve men.
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By aroojtas123
