politecnico di milano
-
master of
service design
event
-
create a new
type of event
4 stage map
WHY?
Aim
Create an environment where we can expose Service Design to Milan's other design fields in an engaging way.
- secondary research -
post-conference support."
secondary
research
secondary research
Learning
Inspiration
Interaction
Community spirit
Co-creation
'Conference ORGANIZERS should see their role as experience designers, curators and hosts.'
primary research
- Can you tell me a bit on the types of conferences and workshops you've attended?
- What were some of the activities you did at them?
- What are your favourite / least favourite aspect about conferences.
- What are things you wish you saw / did more in conferences or workshops?
-
Any particularly memorable conference specific experience why?
PRIMARY RESEARCH
hypothesis
1/3 inspirational
1/3 educational
1/3 experiential
who are we talking to?
what is it?
The goal is to create an event where people can “taste” service design by exposing participants to its diversity and holistic nature. It gives them the freedom to explore, while at the same time supporting them by introducing journey paths that will give them various curated experiences.
WHAT IS IT?
It craft-fully combines workshops, case studies and
talks into a
inclusive event that aims to
embrace the multidisciplinary
nature inherent to service design.
how?
workshop
participants about a tool or method.
Talk
30 Minute presentation that gives an overview of a
topic specific to service design.
EX: What is Service Design
ProjectS
one Theme to rule
them all
Food +
FOOD +
HEALTHCARE
TIME
TRANSPORT
fashion
CITY
DESIGN
FOOD + HEALTHCARE
FOOD + time
touchpoints
TOUCHPOINTS
TOUCHPOINTS
touchpoint (examples)
games
four type of workshops
and four type of talks and
ten projects
source speakers
locally
Valentina Downey and
Patrizia Scarzella
“Street Food.
The importance of food.”
Date:
Saturday march 29 or april 5
From 1 pm - 6 pm
Estimated size
275 - 300 people
throughout the day
cultivating a community
through pre-events
Service design
aperitvos
COmmunications
group
one sentence
creative brief
Get design students within the Milan region to come to our event, because they’ll experience and learn about the relevance of Service Design in a fun and exciting new way. – Use Social Networks, Guerrilla Marketing and Flyers at the Universities.
event
values
-
Cooperation / Integration / Community
-
Diversity
-
Social impact (private & public) /
re-usability (zero waste event)
-
Experiential
-
Design beyond object & space
CHANNELS
- Webpage (https://www.strikingly.com)
- Social Networks - FB page, Twitter, LinkedI
- Mailing list
- Newsletter (linked with the Aperitivos at the SD library)
- Banners on partners websites & other comms
- Flyers (Design Library, Bovisa & Leonardo Campus, Triennalle)
- Radio Spots (local comm)
- Blogs (putting people first)
-
Gifts
Social media
channels
strikingly
guerrilla marketing
pr & feasability
Location
possible locations
SPAZIO ANNILUCE
POSSIBLE LOCATIONS
Vetraio
POSSIBLE LOCATIONS
politecnico leonardo
possible partners
Reggio children
Confcommercio
POSSIBLE Sponsors + Supporters
Politecnico
Consorzio poli.Mi
VIANET
Ustwo
Vianet
Fondazione cariplo
Triennale
( Ex: Logotel, Experientia to sponsor speakers )
Pricing
early PRELIMINARY budget
preliminary SCHEDULE
next steps
deck
By astarnino
deck
- 320