Learnings
One Sentence Creative Brief
Tell an open-minded young professional from Milan, to subscribe for a guStory ingredients and recipe box online because it will deliver a new, fun, engaging, and authentic food experience.
Targeted Communication
Easy, interesting, fun, not
too serious, not too informal, very conversational, narrative
1) Focus on storys
2) Focus on primary offering
Easy, interesting, fun, not
too serious, not too informal, very conversational, narrative
1) Focus on storys
2) Focus on primary offering
Site Feedback
not so good :(
Site feedback not so good :(
But Facebook Page Gained Relative
Traction with Positive results :)
Low Signup
Rate on Launchrock :(
rate on Page
But relatively positive
traction on Facebook
Learning 1
Lower Sign Up From
Launchrock =
Be clear on what you want
them to do and why
Launchrock =
them to do and why
Learning 2
Reassure
about privacy in communication
(Microcopy)
about privacy in communication
(Microcopy)
Learning 3
Develop a feedback strategy
Generate Interest > Get Feedback
Opportunity 1
Focus on the steps
Make the relationship
with the chefs clearer
with the chefs clearer
Opportunity 3
Put a greater focus on
the email touchpoint
the email touchpoint
Opportunity 3 1/2
Protype to find
our AHA! Moment
our AHA! Moment
Next Steps
Create one landing page with
implemented feedback
Gather more feedback
about events.
Connect with stakeholders
implemented feedback
about events.
Update
69 Likes... no wait make that 70. Woot!
New Landing Page
Connected to new stakeholders
Feedback for the event and pricing
Using facebook as a feedback tool
guStory Learnings
By astarnino
guStory Learnings
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