THE POWER OF MAPS
functions, engagement and persuasion
MoME SU 23
August 07.
Attila Bátorfy, Átló, ELTE University
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/9108024/atlologofeherpng.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/9146442/eltemmilogo.png)
why do we love maps?
6 month
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10660393/IMG_4448.jpg)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10660395/IMG_4471.jpg)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10660397/IMG_5089.jpg)
why do we love maps?
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10660399/IMG_9720.jpg)
why do we love maps?
we love to know where things are
maps stimulate the brain in two ways: it stimulates our aesthetic sense, but more importantly, it invites us to use the rational side of our brain to analyse things.
maps and dataviz
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10468006/pasted-from-clipboard.png)
Functions
aides memoriae (memory aids, mnemonic device)
planning - modelling
representation
A to B - itinerary
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/9146529/pavlov.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/9146526/mezrihich.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/9996645/pasted-from-clipboard.png)
Pavlov "map" - bc. ca20 000
Mezhirich "map" - bc ca15000
Beudolina "map" - bc. ca3000
Marshall-islands navigational chart
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7792036/marshall.jpg)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/9146509/nippur.png)
plan of Nippur - bc. ca1400
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7893938/Leonardo_da_Vinci_-_Plan_of_Imola_-_Google_Art_Project.jpg)
Leonardo - Plan of Imola
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7817814/1200px-Codex_Sangallensis_1092_recto.jpg)
Plan of St. Gall
Francesco Rosselli (attr) - Pianta della Catena (Florence), ca. 1472
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662463/pasted-from-clipboard.png)
Jacopo de Barberi - View of Venice (detail), 1500
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662471/Screenshot_2023-08-06_at_12.47.58.png)
Georg Braun, Frans Hogenberg - Hamburg, 1572–
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662474/pasted-from-clipboard.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662461/pasted-from-clipboard.png)
Jacques Turgot - Birds eye view map of Paris, 1734-36 (detail)
Joseph Daniel von Huber - View of Vienna (detail), 1777
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662479/Screenshot_2023-08-06_at_13.06.59.png)
Ferenc Vitéz Collár, Lőrinc Neumayer - Telescopic Map of Hungary, I., 1840, Széchenyi National Library
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10114126/Screenshot_2022-12-30_at_13.13.01.png)
John Bachmann - Bird's eye view of New York, 1865
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662490/Screenshot_2023-08-06_at_13.35.07.png)
Tabula Peutingeriana, Roman itinerary
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7817810/1024px-Tabula_Peutingeriana_ROMA.jpeg)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10449778/8691003.jpg)
Harry Beck - Subway map of London
Functions
aides memoriae (memory aids, mnemonic device)
planning - modelling
itinerary
"mapping out" / surveying / knowledge
18. century
Englightenment, modernism, measurements
- organizing the state
- beaurocratization
- standardization
- communication
- military logistics
- l'homme moyen of Quetelet
Thematic cartography
new methods
abstraction vs. reality
weather
Edmond Halley - An Historical Account of the Trade Winds, and Monsoons, Observable in the Seas between and near the Tropicks, with an Attempt to Assign the Phisical Cause of the Said Wind, 1686
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7968284/halley-map-1686.jpg)
Edmond Halley - An Historical Account of the Trade Winds, and Monsoons, Observable in the Seas between and near the Tropicks, with an Attempt to Assign the Phisical Cause of the Said Wind, 1686
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7968284/halley-map-1686.jpg)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7968299/humboldt.jpg)
Alexander von Humboldt - Isothermes according to latitude and longitude lines, 1817
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7968301/isothermhumboldt.jpg)
WC Woodbridge - Isothermal map based on Humboldt's observations, 1823
Francis Galton - First modern weather maps, Meteographics, 1863
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7968311/galton1.jpg)
Francis Galton - First modern weather maps, Meteographics, 1863
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7968312/galton2.jpg)
topography and geology
Marcellin du Carla-Boniface - Isoline topographic map
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7968411/boniface.jpg)
Jean-Louis Dupain-Triel, 1798
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7968436/triel.jpg)
Johann Friedrich Wilhelm von Charpentier - First geological map, 1778
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7968425/charpelntier.jpg)
William Smith - Geological map, 1815
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662406/pasted-from-clipboard.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/9868638/marsigliUBSM-R1-0529-003-high-117.jpg)
Luigi Ferdinando Marsigli - Mappa Metallographica..., Danubius Pannonico-Mysicus, 1726
Sámuel Mikoviny: Cross sections of the mines at Selmecz, 1746, Széchenyi National Library
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/9868646/FQo-oaQXMAM6Xs-.jpeg)
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György Buchholtz jr. - Panoramic view of the High Tatra, 1717, Széchenyi National Library
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10116518/Screenshot_2023-01-02_at_17.49.05.png)
György Buchholtz jr. - Cross section view of the "Dragon-cave" at Deményfalva, 1719
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10116517/Screenshot_2023-01-02_at_16.57.32.png)
transportation and communication
? - The Danube at Vaskapu (Iron Gate) with the navigable canals, Institute and Museum of Military History 1750
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10114079/Screenshot_2022-12-30_at_12.29.53.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10034399/Screenshot_2022-11-25_at_0.11.45.png)
Imre Milecz - Map of salt transportation routes, 1773
Imre Milecz - Map of salt transportation routes, 1773
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Drury Harness - Traffic of Dublin, 1837
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/9868653/Harness_Ireland_Railroad_Map_1838.png)
Charles-Joseph Minard - Meat export to Paris, 1862
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Charles-Joseph Minard, diagram map, 1858
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7968619/1064px-Minard-carte-viande-1858.png)
Martin de Chevalier - Isochrone map of France, 1882
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7893954/cheva.jpg)
Emile Cheysson et. al - Anamorfic Map, 1889
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7968680/Colson-1898-accélération_des_voyages_en_France.jpg)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662452/Screenshot_2023-08-06_at_11.46.53.png)
Franz Raffelsperger - Postal Network of the Habsburg Empire, 1826
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662453/Screenshot_2023-08-06_at_11.47.16.png)
Franz Raffelsperger - Postal Network of the Habsburg Empire, 1826
Site map of the regulation of Tisza river
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10113248/Screenshot_2022-12-29_at_18.01.08.png)
military and war
Anonymous - Battle of Nagyszombat with the orders of the Imperial and the Hungarian army, 1704, Museum and Institute of Military History
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10114347/Screenshot_2022-12-30_at_15.05.06.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10114341/Screenshot_2022-12-30_at_15.01.26.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10114346/Screenshot_2022-12-30_at_15.07.38.png)
diseases
Valentine Seaman (1770–1817)
Yellow Fever Map, 1798
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7893794/Valentine_Seaman_s_map_of_yellow_fever_epidemic_in_New_York_City__Plate_2_of_2_.jpg)
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Cholera Map of London, 1849
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662456/pasted-from-clipboard.png)
John Snow ? (1813–1858)
Cholera Map of London, 1854
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7893804/639px-Snow-cholera-map-1.jpg)
people
János Mátyás Korabinszky - Ethnographic and religious map of the comitatus Sáros, 1793,
Széchenyi National Library
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10116561/Screenshot_2023-01-02_at_18.53.09.png)
Charles Dupin, choropleth map, 1826
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7968523/dupin.jpg)
János Csaplovics - Ethnographische Karte, 1829
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10116579/Screenshot_2023-01-02_at_18.45.58.png)
André Michel Guerry - Comparative choropleth maps, 1829
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7968532/guerrey.jpg)
Frére de Montizon - Point Density Map, 1830
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7968517/Screen_Shot_2020-11-23_at_23.13.07.png)
Frére de Montizon, 1834
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7889845/Carte_figurative_de_la_France__..._Montizon_A_btv1b8440986s_1.jpg)
James Cowles Prichard and Alexander Keith Johnston - Ethnic Map, 1843
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7968530/prichard.jpg)
Leon Montigny
Election Map of Paris, 1870
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7889749/Les_élections_parisiennes_de_mai_et_juin_1869__application_de_la_géométrie_à_la_statistique_-_BHVP.jpg)
Charles Booth - Poverty Map of London, 1889
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7456546/booth.png)
Florence Kelley (1859–1932)
Chicago Wage Map
1895
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7893973/ATLAS-OF-PLACES-FLORENCE-KELLEY-CHICAGO-WAGE-MAPS-GPH-1.jpg)
Pál Balogh, Kocsárd Proff - Ethnic Map of Hungary, 1902
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7968601/fajnépei.jpg)
Pál Balogh, Kocsárd Proff - Ethnic Map of Hungary, 1902
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7456490/Képernyőfotó_2020-06-11_-_19.32.58.png)
style and rhetoric
consistency
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10112981/Screenshot_2022-12-29_at_15.09.55.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10112987/Screenshot_2022-12-29_at_15.12.28.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10112984/Screenshot_2022-12-29_at_15.11.19.png)
Anton Rothbauer, Emil Liedemann, 1846
Minard, 1853
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662498/Screenshot_2023-08-06_at_13.41.01.png)
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Cheysson et. al. 1880–1906
RJ Andrews' collection
Henry Gannett, 1903
David Rumsey Map Collection
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662521/Screenshot_2023-08-06_at_13.55.11.png)
Lajos Illyefalvi, 1933–
David Rumsey Map Collection
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662536/Screenshot_2023-08-06_at_13.57.41.png)
Lajos Illyefalvi, 1933–
David Rumsey Map Collection
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662537/Screenshot_2023-08-06_at_13.58.27.png)
Erwin Raisz, 1949–
David Rumsey Map Collection
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662539/Screenshot_2023-08-06_at_14.00.43.png)
making maps interesting
Richard Edes Harrison
David Rumsey Map Collection
making maps interesting
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662541/edes4.jpeg)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662544/edes2.jpeg)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662543/edes3.jpeg)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662542/edes.jpeg)
Passoneau - Wurman, 1966
David Rumsey Map Collection
the beauty of technology
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662552/Screenshot_2023-08-06_at_14.02.55.png)
Passoneau - Wurman, 1966
David Rumsey Map Collection
the beauty of technology
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662557/Screenshot_2023-08-06_at_14.16.26.png)
Klichenmann et. al, 1970
David Rumsey Map Collection
the beauty of technology
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662559/Screenshot_2023-08-06_at_14.18.29.png)
Klichenmann et. al, 1970
David Rumsey Map Collection
the beauty of technology
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662558/Screenshot_2023-08-06_at_14.19.19.png)
Galton, 1875, Times
maps in news
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7968313/galton3.png)
The London Times, 1895
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/9868261/times.jpg)
The New York Times, 1896
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7889968/1896.png)
The New York Times, 1829
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7889973/congress.png)
George Rorick, 1982
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662580/pasted-from-clipboard.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662622/Screenshot_2023-08-06_at_14.36.45.png)
Weather Channel, 1990
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7968542/weather1990.jpg)
NYT
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7889982/population.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7890003/Wapo-PeaksDetail.png)
Washington Post
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7890001/Screen_Shot_2020-11-03_at_1.12.00.png)
FiveThirtyEight
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662624/Screenshot_2023-08-06_at_14.47.07.png)
El País
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7889993/Screen_Shot_2020-11-03_at_0.49.41.png)
LSO, 2017
AP
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662628/Screenshot_2023-08-06_at_14.42.02.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662625/Screenshot_2023-08-06_at_14.42.57.png)
Financial Times
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662626/Screenshot_2023-08-06_at_14.40.51.png)
Reuters
rhetoric
Carte rouge, 1920
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10113142/Ethnographic_map_of_hungary_1910_by_teleki_carte_rouge.jpeg)
emphasis
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7889933/Trump-Map-570x544.jpg)
Impeach this map 2016
lie
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/7894205/pasted-from-clipboard.png)
Tim Meko, Washington Post
exaggeration
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10498365/pasted-from-clipboard.png)
Anthony Hearsey, 2020
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662632/Screenshot_2023-08-06_at_14.54.58.png)
hyperbole
Craig Taylor, Coral Cities
metaphor
Topi Tjukanov, Vintage isochrones
![](https://s3.amazonaws.com/media-p.slid.es/uploads/1083464/images/10662635/pasted-from-clipboard.png)
pastiche, reference
thank you!
batorfy.attila@atlo.team
MoME SU23
By Attila Bátorfy
MoME SU23
- 310