my media product is aimed at women and men from the age of 16 to 25, usually students and graduates who have significant disposable income
According to Maslow's hierarchy of needs, our target audience would be the self-actualize: lack of prejudice, accepts facts, moral and creative
According to the NRS social grade, they would be typically be in the C2 skilled working class and manual working section.
I believe all ethnic backgrounds will watch the video due to the fact the video is for people who are politically aware so they don't care about colour, religion etc..
We video is for all sexuality it doesn't disrupt the concept of the video. The video can speak to anyone.
There isn't a specific religion either, I won't be adding any relies references.
PSYCHO GRAPHIC
The target audience for my media product value having fun and enjoying themselves.
our target audience value friendship and relationships with others.
our target audience would usually go clubs in shorditch, camden on Friday nights.
They quest security- tend to be domestic, conformist, conventional, sentimental. They favour value for money, family and brands
our target audience value independent thinking and counterculture
they appreciate art and dance music as well as creativity.they are likely to reject the cultural attitude of mainstream consumers.
their hobbies may include going to concerts and festivals.
