PayBack
RossmanClub
Startbucks
ZenCard
Nike+ Run Club
VitayClub
Navigator
LOYALTY PROGRAM 1.0
inflation
non-transparent
limited
corporations oriented
not personalized
boring
rewards aren't attractive anymore
95%
91%
rewards are difficult to achieve
research "Polish commerce issues" fir Inquiry and Dia-mart
Decyzja o wyjściu Empiku z PAYBACK jest efektem zmiany strategii marki. Chcemy być dla naszych klientów zaufanym przewodnikiem po świecie kultury i pasji, budować pozytywne relacje w oparciu o indywidualne podejście i personalizację oferty.
Chcemy być z nimi w stałym bezpośrednim kontakcie, reagować na ich potrzeby, oczekiwania w zakresie oferty, proponować w promocji produkty, które trafią w ich gust (...)
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Exchange
Mobile app
PWA
Web app
Blockchain ledger
Machine learning + Big data
...
API
transparent
universal
interoperable
elastic
intelligent
mobile
WHY BLOCKCHAIN?
universal standard
protocol of trust, based on transparency
Top 50 companies (according to Forbes) exploring blockchain
data anonymization
cryptocurrency market cap is estimated for ~ 250 billions
WHY TOKENIZATION?
currently there's about 200 000 tokens on Ethereum blockchain only
Tokenization market global forcast to 2023 2,61 billions
WHY TOKENIZATION?
WHY TOKENIZATION?
WHY TOKENIZATION?
WHY TOKENIZATION?
WHY TOKENIZATION?
WHY INTEROPERABLE?
CocaCola
TESCO
UNICEF
SAMSUNG
BP
LEGO
HP
2016
2017
2018
38%
53%
60%
Loyalty Programs Monitor 2018
WHY MOBILE?
WHY AI?
WHY AI?
MAIN RESEARCH AREAS
Unified Customer Profile Wizard
Classification and segragation algorithms
WHY GAMIFLOW?
Machine Learning can be more intelligent than human
Loyalty Program is an excellent tool for gathering priceless data
Blockchain is perfect protocol for points
Open catalog of rewards
Bartosz Bilicki
linkedin.com/in/bilicki
bartek@trifinity.io
By Bartosz Bilicki
