Website Analysis #1

By: Muhammad Faraz Malik

http://www.rihannanow.com/

Rihanna's website is very aesthetic and is in a tumblr blog like manner. It follows a black and white theme which intrigues the audience. From Rihanna's makeup line, to the awards she's won, to her music and fashion, it's all there on her website. Starting with the home page, towards the left side of the website are the hyperlinks/navigation's that lead the audience directly to what they're looking for. Under it are Rihanna's social media links, giving the audience a variety of platforms to follow the artist at. However, Rihanna's website comprises of every information regarding her, hence everything can be found under one roof/platform.

One interesting and unique feature about Rihanna's website is that as soon as you take the cursor to a link/post, it turns from black and white to colored, distinguishing it from other posts and hence, standing out.

All her life achievements are streamlined in a hierarchy, showing a timeline of her successes and accomplishments. When you go to videos, you won't just find her music videos, but Beyonce's behind the scenes as well. This website has a personal touch to it due to which the audience can feel directly connected to the artist.