The Vine

Location

Objective

Bringing community together, through coffee, arts and local made goods. Providing a community space for those to bring their passions and put those passions on display and into practice with revolving store front, and event center.

Work Culture

We want employees that are positive, passionate about their work, and champion the objective of The Vine.

Exterior

Aesthetics

Goal

The business should be inviting to the eye from the street.  It should be a focal point of downtown Waukee.  It should be a natural extension of any event happening in Triangle Park.

North Garage Door

Seamless transition for foot traffic.  An inviting storefront.  A way to connect with Triangle Park events.

Looking out to Triangle Park

Bike Rack

Make it a destination for Waukee's active bike community.  A custom bike rake could spell "The Vine".

Mobile Coffee Stand

A marketing tool for community events.

Mobile Coffee!

West wall outside seating

Simple table and chairs to put an the edge of the sidewalk.

Awning

A short awning potentially running down the west wall over the sidewalk chairs and tables.

Outdoor chalkboard

Writing out specials and events.  A call to action for foot, biking, and automobile traffic.

Interior
Aesthetics

Goal

Our atmosphere one of three reasons that people visit along with product and service.  We want to be hospitable, comfortable, and clean.

Lighting

Dangling light bulbs create a softer light and an inviting aesthetic.  These lights couple with windows to the outside make The Vine a focal point from the street.

West wall seeting

Benches, tables, and chairs maximize space for customers .

Counter

Rustic counter top and chalkboard menu reinforce the aesthetic and atmosphere.

Counter

The view from the counter

Imagine employees looking out and seeing customers comfortably enjoying the space.

Local Product Space

Local vendors pay for space to sell and we take a cut of what they sell.

NE Corner Short Stage

Creating Nooks

Space is diverse in seating.  A subtle reflection of the community.

Sign

Imagine this sign saying "The Vine".

Business
Viability

Traffic

In 2012 the Triangle Park area received 10.5k average annual daily traffic