Thoughts and Ideas

July 28, 2015

Challenges of the DOM/DOO 

1. HIC team growth since 2010
2. Hawaii eGov landscape
3. Evolution of large team structures
4. Current set up doesn't maximize focus

Marketing

Marketing

Job Responsibilities - Develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; monitoring the competition.

Skills and Qualifications - Client Relationships, Coaching, Managing Processes, Self-Motivated, Marketing Plan, Subordinate Involvement, Customer Focus, Marketing Research, Statistical Analysis, Developing Budgets, Financial Planning and Strategynd appraising job results.

Marketing

Job Duties - Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.

• Obtains market share by developing marketing plans and programs for each product; directing promotional support.

• Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.

• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.

• Influences present and future products by determining and evaluating current and future market trends.

• Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.

• Maintains research database by identifying and assembling marketing information.

• Provides marketing information by answering questions and requests.

• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

• Completes marketing department operational requirements by scheduling and assigning employees; following up on work results.​Maintains marketing staff by recruiting, selecting, orienting, and training employees.

Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

Marketing

• Completes marketing department operational requirements by scheduling and assigning employees; following up on work results.

• Maintains marketing staff by recruiting, selecting, orienting, and training employees.

• Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.

• Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.

• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

Operations

Job Description - A member of upper management, the director of operations ensures that a company's everyday activities run smoothly. These professionals often set parameters to judge how efficiently and effectively the organization is operating. Most of their time may be spent reviewing and evaluating business procedures ranging from office expenses to real estate assets. Accordingly, directors of operations may be responsible for overseeing the work of other upper-level management executives.

Duties - Duties for a director of operations vary considerably depending upon the company. For example, while most directors of operations oversee manufacturing, purchasing, and sales departments, some directors may also be responsible for targeting specific areas in which a company may need to improve operational efficiency. This may include monitoring revenue margins and worker productivity, as well as implementing new directives for growth. These professionals may also be responsible for setting guidelines for personnel evaluations, recruitment, and advancement.
Requirements - Aspiring directors of operations are generally required to have at least a bachelor's degree in business, finance, or a related field. Candidates may look to four-year colleges and universities to acquire training in these fields. Classes typically cover principles in accounting, taxation and asset allocation. Some programs may require students to take courses in organizational behavior, business management, and macroeconomics.

Possible Solution

• Break off the responsibilities 
• Create alliances rather than competition
• Marketing / Operations / Innovation
• Allow focus based on skills/background
• Be clear on objectives

Other Challenges and Opportunities

• Step into the bubble
• Examine fundamental resourcing issues
• Improve effective internal communication
• Script and Orchestrate the PPM Roadmap
• Address adversaries directly
• Foster informal relationships and connections and transform them into alliances
• Share the 2-3 year gameplan 

Mahalo!