Automated Marketing Strategies on a Shoestring Budget
@cahlan
Cahlan Sharp
Traction trumps all.
> Traction
< Product
This talk:
When you find something that works:
automate it.
then optimize it.
Lead Generation / Top of Funnel
- followliker.com or tweepi
- instagress.com
- Message Sumo
Use Hootsuite or Buffer for posting
Funnel Shepherding
- MailChimp/Mandrill or CampaignMonitor (drip campaigns)
Ads
- adroll.com
- Message Sumo
Closing
- Mandrill or CampaignMonitor (transactional email)
- Boomerang
- emailhunter.co
charlie (charlieapp.com)
Links
- snip.ly
Analytics
Google Analytics + Mixpanel
SimilarWeb (spy on competitors)
Continuing Education
http://austenallred.com/book/
http://tractionbook.com/
http://growthhackers.com
Case Study:
Display ads, social ads, adwords/PPC
AND word of mouth, radio, television, billboards, etc, etc. :)
adroll
single sign-on (quick sign-up)
Mailchimp bulk weekly newsletter
daily social media posts
email drip campaign
- "no apply" email
- confirmation
- reminders, reminders, reminders
- welcome emails from at least 4 individuals/departments
Automated Marketing Strategies on a Shoestring Budget
By Cahlan Sharp
