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Graphic Design Final Assessment

Thank you cards

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Problem:

How might you utilize your graphic design skills to create a thank you card to bring happiness to a group of

essential workers?

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Requirements:

•  4''x6'' or 6'' x 4''

• RGB color mode and 300 resolution

• Must include a custom made pattern

• Must include an element of typography

• No copyrighted artwork

• One Sided

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Design Considerations:

•  How are you using shape, line and space to create a visually interesting design?

• How might pattern/repetition add unity to your design?

• How can you use color to communicate?

• Is your use of typography eye catching and consistent with your audience and purpose?

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Look for Inspiration!

•  The Pattern Topic has a few sources but a Google or Pinterest search for Thank You cards would be a good start

  • Consider narrowing your search: Funny Thank You Cards, Patterned Thank You Cards, Unique Thank You Cards, etc

• Take Screenshots so you can place them in Illustrator to look at while you are designing

• DON'T Imitate!  Identify what you like and go from there. 

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Inspiration for my first card:

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Examples

This was my first draft.  I played with integrating subtle patterns, pairing fonts.  I definitely need to fix the icon.

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Second version.  I liked how extending the yellow pattern to the edges unified the design.  I used the pen tool to alter the icon.

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 Third version.  I thought I might like to see the pattern on "Thank You."  I was wrong.  Too busy.  I think I will stick with the second version.

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DON'T DO THIS! Make sure your typography is easy to read and is consistent with your audience and purpose.

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DON'T DO THIS! When pairing fonts, find two fonts that contrast and compliment each other.  In this case, the two hand written fonts conflict because they are too similiar.

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Inspiration for my second card:

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Examples

I found an inspirational pattern with ripples and thought that went well with the idea of these essential workers making a difference.  I HATED this font! I actually spent more time finding fonts than I did making the pattern.

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Better.  Still not sure if I have found the perfect font but I chose to go with the same font, just different styles.  I like how the art seems to be on top of the words.  

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Inspiration for my third card:

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I made this pattern with icons I found on the Noun Project.  This was a hand-made pattern and I used the shape builder tool to colorize the medical professional.  Where do I put the text?

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I decided to use the Pattern Tool in Illustrator to turn it into a much smaller, repeating pattern.  I had to play a lot with spacing and the placement of the medical professional.  Then I just put a white rectangle over a few to make space for the message.  I like how simple it is. 

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TIPS:

• The most important part of this design is to remember who you are designing for and why

• This serves as your final assessment because you must prove you understand how to use your composition, typography, color and graphics to communicate

• Technically, you must include a pattern and an element of typography

• I would suggest you use the Color Themes panel to help create a unified, effective color scheme

• You can add more fonts to Illustrator by going to fonts.adobe.com