Theme Development
Where is your theme reflected?
Design
&
Coverage
+ 1 Guide
Introduce one theme-based element in your:
Cover
Endsheets
Title Page
Opening
Division Page
2019 Design Trends
Bold Colors
Gradients
Duotones
BIG BOLD Typography
Theme Brainstorming
Free Association
aka "Brain Dump"
Get everything you know, think, associate with your theme out of your head!
Free associate each major word.
Synonyms/Antonyms
Use a thesaurus!
Force your brain to make new connections.
Sensory Response
What does your theme look like?
What does your theme smell like?
What does your theme feel like?
What does your theme sound like?
What does your theme taste like?
Visual Invetory
What kind of line is your theme?
What kind of shape is your theme?
What color is your theme?
What style is your theme?
What font is your theme?
Coverage
Make a list of no fewer than 10 interview questions related to your theme.
What members of your community embody your theme?
What locations at your school reflect your theme?
What events showcase your theme?
Ideas
Brainstorming is pointless without taking the time to pull ideas from the mess!
Keep a separate list/page for ideas.
Stop and record ideas immediately!
Resources
Thank you!
Contact Me
Cara Foster
cara.foster@whitifeldschool.org
Theme Development
By carafosterstl
Theme Development
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