Intern Project

A&G Summer Interns 2013





Recap


Mindset-Based Marketing








1 August 2013

A&G, Customer Portfolios, Edison Research

COMPONENTS

 REVENUE OPPORTUNITIES 

 

Ownership 

  •  A&G
  •  Edison
  •  CP

 




STRATEGY


Mindset-Based Marketing








1 August 2013

A&G, Customer Portfolios, Edison Research

COMPONENTS

 REVENUE OPPORTUNITIES 

 

Ownership 

  •  A&G
  •  Edison
  •  CP

   

 

Title

Title

Title

Title

JANJI


A Brief Overview


Who? 
What? 
When?
How?
Why?

Barriers





Brand Awareness: The Problem & The Solution

Key Messaging



  • Brand Tone: Empowering, globally aware.
  • Brand POV:  Janji tells me what each purchase does to alleviate the global food and water crisis.  
  • Brand Action: Choose how you take strides against the global food and water crisis. 

 

 

 



INDIVIDUALITY THROUGH COMMUNITY







VALUE





Video




Social Media

Channels










Web

runjanji.com


  • Studies over the past 3 years have shown than the first and most preferred way for Millenials to learn more about an organization.
  • Many judge the organization by it's online appearance and presence online.
  • 79% of smartphone users interact w/ charitable organizations via their phone.

Web Strategy


  • 7  Millennial's biggest "pet peeve" is when they don't know that their purchase will make a difference.
  • Focus on IMPACT, Janji's mission, apparel
  • Visuals, interactive map, simple navigation

Usability Study

  • Understanding consumers to build a useful and usable website.

deck

By Chelsea Curry

deck

  • 143