get out of the bldg!
Customer Development
Lean Startup Machine - Taipei
Aug 2, 2014
Lean Startup Machine (SF), May 2011
Team "doodlescan"
Product = Experiment
Who we built it for:
(productivity)
Who was really using it:
(vanity)
PIVOT
Lessons Learned:
do customer development earlier!
do not be "stuck" on an idea
names do not matter
marketing does not matter
technology does not matter
USERS MATTER.
- Marketing is not "sales," but the science of knowing what people who buy your product repeatedly think of that product and whether they will buy it again, and why.
WHAT IS "CUSTOMER DEVELOPMENT' to me?
Being INTERESTED in PEOPLE
WANTING to UNDERSTAND what they want
ASKING (not "saying") the right things
Get to know your customer
even if it means getting out of your comfort zone!
the truth hurts sometimes
nope.
YES!
PicCollage v1.0 - July 2011
AnGry Drunk User Says:
"so what? so what?? so what?... so what???"
"Like, all I wanna do is...
I just wanna... make my pictures look awesome!"
"uh-huh. uh- huh."
Get out of the Building!
(... and on to the BART :))
Tips For Customer DevEVELOPMENT
LISTEN.
Do not ask leading questions.
OBSERVE.
BE HUMBLE.
USE YOUR STRENGTHS.
HAVE THICK-SKIN.
on the Internet,
Nobody Knows You're a Horse.
Get. Outta. Here!
@chingmei (gmail.instagram.twitter.facebook.linkedin)
LSM Taipei - Customer Development
By Ching-Mei Chen
