Name fundamental principles of design

The fundamental principles of design are:

• BALANCE — Balance in design is similar to balance in physics.
  A large shape close to the center can be balanced by a small shape close to the edge.
  Balance provides stability and structure to a design.
  It’s the weight distributed in the design by the placement of your elements.

Name fundamental principles of design (cont...)

• PROXIMITY — Proximity creates a relationship between elements. It provides a focal point.
  Proximity doesn’t mean that elements have to be placed together, it means they should be visually connected in some way.

• ALIGNMENT — Allows us to create order and organization. Aligning elements allows them to create a visual connection with each other.

Name fundamental principles of design (cont...)

• REPETITION — Repetition strengthens a design by tying together individual elements. It helps to create association and consistency. Repetition can create rhythm (a feeling of organized movement).

• CONTRAST — Contrast is the juxtaposition of opposing elements (opposite colors on the color wheel, or value light/dark, or direction — horizontal/vertical).
  Contrast allows us to emphasize or highlight key elements in your design.

Name fundamental principles of design (cont...)

• SPACE — Space in art refers to the distance or area between, around, above, below, or within elements.
  Both positive and negative space are important factors to be considered in every design.