Business Communication for Today
Eric Cody Smothers
What YOU need for effective Business communication! (Ch.2)
- “The strength of your communication skills, your ability to share information clearly in writing and orally will affect the success of your career” (9).
THE 6 C's of Business Communication:
- Consideration
- Clarity
- Coherence
- Correctness
- Conciseness
- Confidence
Not just for Farmer's School
of Business...
Business communication skills acquired in FSB will be what employers look for in new hires:
- analyzing data,
- conducting research,
- answering questions,
- suggesting improvements, giving instructions
- helping solve problems.
Working as a Team...
Great communication is about collaboration with associates, both in written and oral form, in delivering proper and accurate information together for the better of the company (10).
Learn the 6 C's
Consideration (17)
You need careful thought and attention, and respect for what you say and do.
“Make every word count”
"Write in the Active Voice"
"Use Concrete Verbs" (23)
Clarity
Make info Concise, easy to understand,
Communicate clearly what the main points are;
Avoid repetition/inconsistency
Coherence
Organize your content; make it easy to follow, e.g. headings, subheadings, transitions, paragraphs
Learn the 6 C's
Correctness
Accuracy of info; proofread, spell-check everything
Do you understand what you are actually saying?
Conciseness
ACTIVE VOICE
Use straightforward language: “I, we, the company acted…”
Confidence
Speak in a professional tone,
Meet Deadlines
Proofread for any errors
BUS 284 - Professional Com For Businness
MODULE 1 - CREATING DIGITAL PRESENCE
MODULE 2 - DELIVERING BAD NEWS (e.g. corporate apologies)
MODULE 3 - INTERCULTURAL TEAM RESEARCH REPORT
MODULE 4 - VIRTUAL TRENDS IN BUSINESS (EMERGING TECH/AI ADVERTISEMENT)
MODULE 1 - CREATING DIGITAL PRESENCE
Weeks 1-4, in-person
- Resume Building & Peer Response
- Linked-In Profile Resources and Profile
- Professional Intro Video
- Using Business Rhetoric in Public Capacities: Issuing Buffer Statements, Establishing professional ethos & goodwill; relation between company, employees and the public.
- Writing Corporate level Memos and Bad News Delivery
MODULE 2 - DELIVERING BAD NEWS
Weeks 5-8, in-person
Bad News... Serious Issues
MODULE 3 - INTERCULTURAL TEAM RESEARCH REPORTS
Weeks 9-13, online/virtual
- Cross-Cultural Business Trends - Social, Language Barriers, Diversity issues, Professional Differences
- Collaborative Research in teams: leadership and organization for researching, writing, presentation design among groups.
- Preparation of a major corporate level research reports about relevant issue.
- navigation and efficiency in online, virtual business transactions and professional online engagement
- new technology or AI devices impacted a major field in business.
- advertising and promoting a product; public awareness
MODULE 4 - VIRTUAL TRENDS IN BUS. (EMERGING TECH/AI) Weeks 14-finals, online/virtual
Reach out to me with questions at:
Eric Cody Smothers, smotheec@miamioh.edu
BACHELOR HALL 254
BUS 284 First Day Slides
By codys
BUS 284 First Day Slides
For Ch. 2 and 5 of the Bus 102 text.
- 436