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Ad Set Up as per The Funnel on Google
Ad Setup for TOFU (Service and Ecommerce) & KPIs
Learning Outcome
6
Configure campaign settings
5
Create effective ad creatives
4
Perform basic keyword research
3
Set up Search, Display, and Video campaigns
2
Build awareness campaigns
1
Understand TOFU campaigns on Google
Aman's New Fitness Coaching Brand
Aman started an online fitness coaching business
Transition from Analogy to Technical Concept(Slide 5)
Core Concepts (Slide 6)
Core Concepts (Slide 7)
Core Concepts (.....Slide N-3)
Summary
5
Informational keywords are ideal for TOFU.
4
Broad audiences help maximize reach.
3
Search, Display, and Video campaigns can be used.
2
Google TOFU campaigns focus on introducing the brand.
1
TOFU is the awareness stage of the funnel.
Quiz
Which campaign type is commonly used for awareness?
A. Video Campaign
B. Search Campaign
C. Display Campaign
D. All of the Above
Quiz
Which campaign type is commonly used for awareness?
A. Video Campaign
B. Search Campaign
C. Display Campaign
D. All of the Above
Ad Setup as per the Funnel on Google (Google Funnel Ad Setup) : Ad Setup for TOFU (Service and Ecommerce) & KPIs
By Content ITV
