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Marketing Fundamentals & Digital Ecosystem
Traditional vs Digital Marketing
Learning Outcome
5
Distinguish between Organic and Inorganic Digital Marketing
4
Explain the benefits of Digital Marketing
3
Differentiate between Traditional and Digital Marketing
2
Identify different types of marketing?
1
Define marketing in simple and practical terms ?
Why Strategy Matters in Marketing
In a busy market, there were two sweet shops — Shop A and Shop B.
Used banners, posters, and pamphlets to promote its business.
Promoted its business using online platforms and social media
Shop A
Shop B
After one month:
Shop A
Had no tracking or measurable results.
Shop B
Tracked performance, customer sources, and saved money.
This shows how Marketing evolved from guessing to data-driven decisions.
From Guesswork to Data-Driven Marketing
Ramesh owns a furniture store
He used newspaper ads, hoardings, and cable TV for years but could not track how many people saw the ads or which one brought customers
How Marketing Evolved from Traditional to Digital
Ramesh Discovers the Power of Digital Marketing
He found that after switching to Google Ads, Instagram ads, and YouTube videos, Ramesh could clearly track views, clicks, leads, and sales.
Ramesh realized:
Traditional marketing spreads the message
Digital marketing measures and improves the message
It includes:
Marketing means informing people about your product and convincing them to buy it.
Understanding customer needs
Promoting the product
Creating demand
What is meant by Marketing ?
Types of Marketing
Newspaper advertisements
Hoardings
Pamphlets
There are mainly two types:
1. Traditional Marketing
Offline methods used to promote products.
Television ads
2. Digital Marketing
Online methods used to promote products through the internet
YouTube marketing
Instagram reels
Google Ads
Email marketing
Difference between Traditional and Digital Marketing
- Offline Promotion
- Hard to measure
- High costs
- No targeting
- One way communication
- Mediums: Newspapers, Radios, Television Ads
Traditional Marketing
Digital Marketing
- Online Platforms
- Easy to track results
- Cost effective
- Precise targeting
- Interactive communication
- Mediums: Facebook ads, Instagram reels, YouTube videos
Benefits of Digital Marketing
Digital Marketing offers many advantages:
Targeting: You can show ads to specific age groups, locations, interests
Measurement: You can track views, clicks, and sales
Budget Control: You can start with small budgets
Real-time Results: You get instant performance data
Types of Digital Marketing
1. Organic Marketing
Examples:
Search Engine Optimization
Blogging
Social media posts
It takes time but builds long-term trust.
Free marketing methods where you do not pay for promotion.
Types of Digital Marketing
2. Inorganic Marketing
Examples:
Google Ads
Facebook Ads
Instagram Ads
It gives faster results but requires budget.
Paid methods where you spend money to promote content.
Difference between Organic and Inorganic Marketing
Organic Marketing
Inorganic Marketing
1. Free promotion
2. Slow results
3. Long-term growth
4. Builds trust gradually
5. Requires consistency
1. Paid promotion
2. Fast results
3. Immediate visibility
4. Depends on ad budget
5. Requires investment
Summary
4
Organic marketing is free but takes time
3
Digital Marketing uses online platforms like Facebook and Google
2
Traditional Marketing uses offline methods like newspapers and banners
1
Marketing means promoting products to the right audience
5
Inorganic marketing is paid and gives faster results
Quiz
Which of the following belongs to Organic Digital Marketing?
A. Google Ads
B. Facebook Ads
C. Search Engine Optimization
D. YouTube Ads
Quiz
Which of the following belongs to Organic Digital Marketing?
A. Google Ads
B. Facebook Ads
C. Search Engine Optimization
D. YouTube Ads
Marketing Fundamentals & Digital Ecosystem: Traditional v/s Digital Marketing
By Content ITV
