Content ITV PRO
This is Itvedant Content department
Social Media Marketing
Organic vs Paid Marketing
Use this slide if there is no Heading
Note - Create Content inside Red Layout
[Delete Red Outline After creating slide]
Learning Outcome
4
Recognize how paid marketing helps achieve quick reach, conversions
3
Identify common platforms and activities used in organic marketing
2
Explain the key differences between organic and paid strategies
1
Define organic marketing and paid marketing in social media
Topic Name-Recall(Slide3)
Understanding Marketing Through a Lemonade Stand
Imagine two friends, Alex and Sam, both open lemonade stands on the same street
Alex
Sam
Understanding Marketing Through a Lemonade Stand
Alex decides to grow his stand organically
Alex grows his stand by giving free samples, smiling at customers, and encouraging them to bring friends
At first, only a few customers come. Over time, more people hear good things and become loyal customers
From Lemonade Stand to Social Media Marketing
Github
What is Organic Marketing?
Organic marketing is the process of attracting users naturally without paying for advertisements
It focuses on :
Creating Valuable Content
Building Relationships
Earning Audience Trust
Importance of Organic Marketing
Organic marketing
Is essential for building credibility and trust among users
When people discover a brand through search results or social media content, they are more likely to trust it
Organic strategies also help reduce dependency on paid advertising and improve overall marketing efficiency
Organic Marketing Channels
YouTube
Organic Marketing Channels
These efforts help nurture long-term engagement
Activities include:
Posting reels, carousels, and stories
Live Sessions
Community Engagement
Polls and Q&A
User-generated content
What is Paid Marketing?
Paid marketing involves promoting products or services by paying advertising platforms to show ads to a targeted audience. It delivers immediate visibility and traffic
Lead Generation
Product Launches
Quick Sales
PAID MARKETING
Importance of Paid Marketing
Paid marketing allows businesses to reach specific audiences based on demographics, interests, and behavior
Core Concepts (Slide 7)
Core Concepts (.....Slide N-3)
Summary
5
Best results come from using both strategies together
4
Paid delivers fast visibility and leads
3
Organic builds long-term trust and community
2
Paid marketing uses ads to reach audiences quickly
1
Organic marketing: Natural audience growth through content
Quiz
Which of the following is a disadvantage of digital marketing?
A. Global reach
B. Real-time optimization
C. High competition
D. Cost-effectiveness
Quiz-Answer
Which of the following is a disadvantage of digital marketing?
A. Global reach
B. Real-time optimization
C. High competition
D. Cost-effectiveness
Social Media Marketing : Organic vs Paid Marketing
By Content ITV
