Website Technical SEO 

After optimizing the website content, the next step is ensuring that search engines can efficiently crawl, index, and access the website. Technical SEO focuses on improving website performance, usability, and search engine accessibility. In this activity, you will implement essential Technical SEO practices for the Spice Garden website.

Pre-Lab Preparation

Topic : Technical SEO

Objective:

To optimize the technical aspects of the Spice Garden website for better search engine visibility and user experience.

Check Website Mobile Friendliness

Open the Spice Garden website on:

• Desktop

• Tablet

• Mobile Device

Verify:

• Responsive Design

• Proper Text Alignment

• Mobile Navigation Menu

• Button Accessibility

Record any issues found.

Improve Website Speed

2

Install and configure a performance plugin.

Recommended Plugins:

• LiteSpeed Cache

• WP Rocket

• W3 Total Cache

Perform the following:

• Enable Page Caching

• Minify CSS

• Minify JavaScript

• Optimize Loading Speed

Save the settings.

Optimize Website Images

3

Review all website images.

Perform the following:

• Compress Images

• Resize Large Images

• Convert Images to WebP Format (if supported)

Recommended Plugins:

• Smush

• Imagify

• EWWW Image Optimizer

Verify that image quality remains acceptable.

Generate XML Sitemap

4

Install an SEO plugin if not already installed.

Using:

• Rank Math

• Yoast SEO

Generate the XML Sitemap.

Verify that the sitemap includes:

• Homepage

• About Us Page

• Menu Page

• Contact Page

• Product Pages

Review Robots.txt File

5

Submit your xml sitemap to google search console

Access the Robots.txt file.

Verify that:

• Search engines are allowed to crawl important pages

• Unnecessary pages are restricted if required

Review the file configuration.

Enable HTTPS Security

6

Verify that the website uses:

• SSL Certificate

• HTTPS Protocol

Check:

• Secure Website URL

• No Mixed Content Errors

Ensure all pages load securely

Fix Broken Links

7

Review internal and external links across the website.

Use tools such as:

• Broken Link Checker Plugin

• Online Broken Link Checker

Identify and fix:

• Broken Links

• Redirect Issues

• Missing Pages

Analyze Website Performance

8

Use the following tools:

• Google PageSpeed Insights

• GTmetrix

Review:

• Performance Score

• Mobile Performance

• Loading Time

• Optimization Suggestions

Record the results.

Verify Technical SEO Health

9

Review the website and confirm:

• Mobile Friendly Design

• Fast Loading Speed

• XML Sitemap Available

• HTTPS Enabled

• No Broken Links

Document all completed optimizations.

Activity

Now it’s your turn!

Perform a Technical SEO audit and optimization for the Spice Garden website.

You need to:

• Check mobile responsiveness

• Improve website speed

• Optimize website images

• Generate an XML sitemap

• Review Robots.txt

• Verify HTTPS security

• Fix broken links

Great job!

You have successfully completed Website Technical SEO

What You Learned :

• How to optimize an About Us page for SEO

• How to structure content using heading tags

• How to use keywords naturally within content

• How internal linking improves SEO

• How image optimization supports search rankings

• How to improve content readability and user experience

Topic : Off Page SEO

1) Off-Page SEO

2) Domain Authority Score

3) Dofollow and Nofollow Website

4) Blacklink Management Sheet

5) White Hat, Black Hat & Grey Hat SEO