Setup the Video Ad for Spice Garden

You are working as a Digital Marketing Executive for Spice Garden Restaurant.

The restaurant owner wants to promote:

• Restaurant ambience

• Delicious food items

• Family dining experience

• Online food delivery

using video advertisements on YouTube and Google Video Network.

Your task is to create a promotional video advertisement and set up a Video Ads Campaign in Google Ads.

Topic : Video Ad

1) Types of Video Ad

2) Related Video for Ad

3) Audience Targeting

4) Topic & Placement Targeting

5) Ad Optimization

• Create a youtube video with different duration as per below ad types

• While creating a video consider above ratios and their respective durations for different ad types.   

Open YouTube

• Search:
  YouTube

• Open YouTube website.

Upload Video

• Click:
  “Create”

• Select:
  “Upload Video”

Select Video File

• Upload downloaded Spice Garden video.

Enter Video Details

Fill details such as:

Publish Video

• Set visibility:
  “Public”
  OR
  “Unlisted”

• Click:
  “Publish”

 Open Google Ads Dashboard

• Login to Google Ads account.

Create New Campaign

• Click:
  “Campaigns”

• Click blue “+” button.

• Select:
  “New Campaign”

Select Campaign Objective

Choose:

• Brand Awareness & Reach
  OR

• Website Traffic

Select Video Campaign

• Choose:
  “Video”

• Click:
  “Continue”

Enter Campaign Name

Enter:

Spice Garden Video Campaign

Select the conversion goal from the list

Target Cost Per Action setup  

• Don’t select the Target Cost Per Action setting at the initial stage.

Keep it as it it.

Select the budget and its duration  

Set sample budget Rs 500 

setup of customer acquisition cost option

At the campaign initial stage don’t setup the customer acquisition cost

• Keep it as unchecked

Setup of the EU political Ads CTA Examples:

Select the No, this campaign doesn't have EU political ads

Setup of the Language and Location

• Choose - Presence: People in or regularly in your included location

In the location select the required location as per your target audience.

• Ex - Pune, Pimpri Chinchwad etc
• Location - Hindi, Marathi, English

 Other setting setup  

Imp note - keep all the remaining stuff as it is as mentioned above

• Language - Hindi, Marathi or keep as it is

• Devices - All eligible devices

• Ad schedule - All Day

• Third Party Measurement - None

• Campaign url option - None

• IP exclusions - No exclusion set

Click on    →  ‘Go to Ad Group’ 

After completing this LAB, learners will be able to:

• Create promotional restaurant videos

• Use Canva video editor

• Upload videos to YouTube

• Create Video Ads Campaigns

• Configure audience targeting

Congratulations!

You have successfully completed the Campaign level setting for the Video Ad LAB for Spice Garden.

In this LAB, you learned how to:

• Create promotional videos

• Edit videos using Canva

• Upload videos to YouTube

• Configure Google Video Ads Campaigns

This knowledge will help you create engaging video marketing campaigns for businesses.