Design the Banner Ad

Business Scenario

You are working as a Digital Marketing Executive for Spice Garden Restaurant.

The restaurant owner wants attractive banner advertisements for Google Display Ads campaigns to promote:

  • Restaurant offers

  • Online food delivery

  • Family dining

  • Table reservations

Your task is to design professional banner ads for Spice Garden using an online design platform.

Pre-Lab Preparation

Topic :  Display Ad

1) Responsive Display Ad

2) Audience Targeting

3) Device Targeting

4) Topic and Placement Targeting

5) Ad Optimization

Task 1: Access Canva Design Platform

Go to the visual studio code official website  

1

  • Launch Google Chrome browser.

  • Ensure internet connectivity is active.

Search for Canva

2

  • Search:
    Canva

  • Open the official Canva website.

Login to Canva

3

  • Click:
    “Login”

  • Sign in using Gmail account.

Task 1: Create Banner Design

Create New Design

1

  • Click:
    “Create a Design”

Search Banner Size

2

Search:

  • Google Display Ad
    OR

  • Banner

Select appropriate banner size.

Select Banner Template

3

  • Choose a restaurant-related template.

  • Select modern and food-related designs.

Task 3: Customize Banner Design

Upload Restaurant Images

1

Upload images such as:

  • Food dishes

  • Restaurant interiors

Add Restaurant Logo

2

  • Upload Spice Garden logo.

  • Adjust logo placement properly.

Edit Banner Headline

3

Add sample headlines such as:

Best Family Restaurant

Taste Delicious Food

Reserve Your Table

Add Banner Description

4

Add descriptions such as:

Enjoy tasty meals with family at Spice Garden Restaurant.

 

Order delicious food online with fast delivery service.

 Add CTA Button Text

5

Use CTA examples such as:

  • Order Now

  • Book Table

  • Visit Now

Use CTA examples such as:

  • Order Now

  • Book Table

  • Visit Now

  • Learn More

Customize Brand Colors

6

Use restaurant-related colors such as:

  • Red

  • Yellow

  • Orange

  • Black

Task 4: Finalize Banner Design

Review Banner Design

1

Check:

  • Text alignment

  • Image quality

  • CTA visibility

  • Logo placement

  • Overall design

Download Banner

2

  • Click:
    “Share”

  • Click:
    “Download”

  • Select:

  • PNG
    OR
    JPG

  • Click:
    “Download”

Save Banner Files

3

Save banners in a folder named:

Spice Garden Banner Ads

Task 5: Upload Banner into Google Ads

Open Google Ads Display Campaign

1

  • Login to Google Ads account.

  • Open Display Campaign.

Open Ad Creation Section

2

  • Navigate to:
    Ads → Create Ad

Upload Banner Creatives

3

  • Click:
    “Upload Images”

  • Select downloaded banner files.

Preview Banner Advertisement

4

Review banner previews for:

  • Mobile devices

  • Desktop devices

  • Website placements

Expected Outcome

After completing this LAB, you will be able to:

  • Create banner advertisements

  • Use Canva for display ad design

  • Add branding elements

  • Create CTA-focused banners

  • Download and upload banner creatives into Google Ads

 

Congratulations!

You have successfully completed the Banner Ad Design LAB for Spice Garden.

In this LAB, you learned how to:

  • Create banner advertisements

  • Use Canva design tools

Checkpoint

  • Add restaurant branding elements

  • Design visually appealing display banners

  • Upload banner creatives into Google Ads

This knowledge will help you create professional display advertising creatives for businesses.

Next-Lab Preparation

Topic : Video Ad

1) Types of Video Ad

2) Related Video for Ad

3) Audience Targeting

4) Topic & Placement Targeting

5) Ad Optimization

Design the Banner Ad

By Content ITV

Design the Banner Ad

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