Setup Display Ad

You are working as a Digital Marketing Executive for Spice Garden Restaurant.

The restaurant owner wants to increase brand awareness and attract more local customers using visually appealing banner advertisements across websites, apps, and YouTube.

Your task is to create a Google Display Ads Campaign for Spice Garden using audience targeting, banner creatives, and location targeting.

Topic : Display Ad

1) Responsive Display Ad

2) Audience Targeting

3) Device Targeting

4) Topic and Placement Targeting

5) Ad Optimization

Open Google Chrome Browser

• Launch Google Chrome browser.

• Ensure internet connectivity is active.

Open Google Ads Platform

• Search:
  Google Ads

• Open the official Google Ads website.

• Click “Sign In”.

 Open Campaign Section

• From the left-side menu, click:
  “Campaigns”

Create New Campaign

• Click the blue “+” button.

• Select:
  “New Campaign”

Select Campaign Objective

Choose objective such as:

• Website Traffic
  OR

• Brand Awareness & Reach

Then click:

“Continue”

Select Display Campaign

• Choose:
  “Display”

• Click:
  “Continue”

Enter Campaign Name

Enter campaign name:

Spice Garden Display Campaign

 Enter Website URL

Enter website URL:

www.spicegarden.com

Select Location Targeting

Target locations such as:

• Pune

• PCMC

• Wakad

• Hinjewadi

Select Language

Choose:

• English

Define EU-political ad

Select second option ‘No, this campaign doesn't have EU political ads’

More setting configuration

Keep all the default setting as it as mentioned in the screenshot below.

• Ad rotation - Optimize : prefer best performing Ads

• Ad Schedule : All Day

• Devices : Show on all devices

• Campaign url option : No options set

• Dynamic ads : No data feed

• Start and end dates : keep the default one

• Conversions : Don’t include view-through conversions in your “Conversions and “All conversions” columns

• Content exclusions -  parked domain

Click on   ‘Next’

Set your average daily budget for this campaign = Rs 500

set up bidding as per below setting

What do you want to focus on?

Conversions

How do you want to get conversions?

Automatically maximize conversions 

• Check the ‘ set a target cost per action’ 

Then click on ‘Next’

Target CPA - 100 ( it will get vary depending on analysis )

Pay for  interaction

Click on Next

Audience segment setup -  

• Coffee Shop Regulars 

• Fast Food Cravers 

• Foodies 

• Frequently Dines Out 

Select above option in the Audience segment

Add Demographic Targeting

Select:

• Age Group

• Gender

• Household Income

Gender - Male & Female

• Age - 18-54

Parental status -

• Parent

• Not a parent

Household income

Top 10% to top 50%

Configuring the keyword optimization

Configuring the Topics -  

Configuring the placements

Keep placements  setting as it is

Then click on ‘Next’

Upload the final url - www.spicegarden.com 

Fill the Business Name - Spice Garden

Images - Upload the images of spice garden hotels with some offer poster

Add Logo

Upload Spice Garden logo.

Enter Headlines

Sample headlines:

• Best Family Restaurant
• Taste Delicious Food
• Order Food Online
• Reserve Your Table

Add Descriptions

Enjoy delicious food with your family at Spice Garden Restaurant.

Order your favorite meals online with fast delivery service.

 Preview Display Ads

Review:

• Mobile Preview

• Website Placement Preview

• Banner Layouts

Publish Campaign

• Click:
  “Publish Campaign”

After completing this LAB, learners will be able to:

• Create Google Display Campaigns

• Configure display campaign settings

• Setup audience targeting

• Upload banner creatives

• Create responsive display ads

• Publish and verify display campaigns

Congratulations!

You have successfully completed the Display Ads Setup LAB for Spice Garden.

In this LAB, you learned how to:

• Create Display Campaigns

• Configure audience targeting

• Upload display creatives

• Create responsive display ads

• Publish display advertising campaigns

This knowledge will help you run visual advertising campaigns for restaurants and local businesses effectively.