SEARCH ENGINE OPTIMIZATION

HOW TO THE SEARCH ENGINES OPERATE

HOW TO PEOPLE INTERACT

3 KIND OF SEARCHERS

WHAT CUSTOMERS ARE LOOKING?

Check what people are searching for and use exact matches in your content

INDEXABLE CONTENT

• Alt for images
• Crawleable Link Structure

KEYWORDS USAGE AND TARGETING

Information retrieval is based on keywords. Search results for "Nelore", make sure the word "Nelore"is a part of the document

KEYWORDS USAGE AND TARGETING

4

RETURN THE RESULTS

KEYWORD DOMINATION

HOW TO SEARCH ENGINES RANK THE KEYWORDS CONTENT RETRIEVED

KEYWORD DOMINATION

• The order of the words
• Spelling
• Punctuation
• Capitalization

HOW WE HELP THIS? USE KEYWORDS IN TITLES, TEXT AND METADATA

The point using keywords is not to rank highly for all keywords, but to rank highly for the keywords that people are searching for when they want what your site provides.

TITLE TAGS

Be mindful of length: 65-75 characters

TITLE TAGS

Consider readability and emotional impact: attraction, user experience ...

TITLE TAGS

Include brand: increase brand awareness

META TAGS

Use to control search engine crawler activity:

• index/noindex
• follow/nofollow
• no archieve
• description (160 characters)

URL STRUCTURES

Great value from a search perspective. URLs are used to ranking documents

RICH SNIPPETS

QUALITY FOR GOOGLE

NOT USE

• Generate auto content
• Trade referals
• Create pages with poor or no original content
• Cloaking techniques
• Text or links hidden
• Abuse of rich snippets

GREAT CONTENT

PEOPLE WILL LINK

GOOGLE WILL REACH

TRAFFIC WILL FLOW